You may have heard, a total eclipse of the sun is on the way to 12 states in the United States on August 21, spanning from the west coast of Oregon to the east coast of South Carolina. While we’ll be singing Bonnie Tyler from our desks in Brooklyn, NY and trying not to accidentally go blind, millions of people will be making their way to the path of totality to view one of the rarest and most sought after astronomical experiences: a total solar eclipse.
There have been some fantastic maps created showing different elements of the eclipse, and there are a lot of different perspectives on what is the best place to view the eclipse. The truth is: it depends. It depends on how far you want to travel, whether you want to see the longest eclipse or the most phases, and a variety of other factors.
So, for you procrastinors out there who didn’t book a cabin in the Great Smoky Mountains in 2015 and were thinking of hopping on a plane or driving to the path of totality, our Senior Cartographer, Mamata Akella, created The Solar Eclipse Map to Rule All Social Eclipse Maps.
Last week, over 200 geospatial experts from 150 member states convened at the United Nations to discuss how spatial data and technology are shaping the future of sustainable development in line with the United Nation’s 2030 Sustainable Development Goals (SDGs).Read more
Today’s online digital “vanity metrics” are proving a challenge for the biggest Out-of-Home (OOH) companies. When the latest viral video ad gets 2 millions daily views, it’s deemed an overwhelming success; but when the location of a billboard ad claims 2 million in footfall, it’s defined as “prime real estate.”Read more
Chew on this for a moment. Take out your smart device, unlock your screen, and scroll through your apps. How many food specific applications are installed? From Seamless to UberEats to Resy, companies are cropping up around the world to serve shoppers and potential customers instantly, efficiently, and directly.Read more
Sales and marketing directors all ask the same question: “How do I get my products or services in front of the right people at the right time?”Read more
Online retailers have become experts in tailoring consumer experiences, building stronger relationships with customers, and launching targeted ad campaigns by collecting data.Read more
A central component of territory management is sales territory design. Gartner has found a 73 percent increase in business implementation of territory management software since 2012, a figure likely to increase as more and more companies adopt data-driven strategies.Read more
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