Transit systems form a lifeline connecting residents and visitors to various locations across a city, and when service is disrupted the effects are felt far and wide. This past summer, for instance, Metro de Madrid scheduled maintenance repairs along the Line 5 which suspended commuter service. Full service was restored on September 3, 2017, but what impact did the Line 5’s 62 day shutdown have upon the city of Madrid?Read more
Today’s online digital “vanity metrics” are proving a challenge for the biggest Out-of-Home (OOH) companies. When the latest viral video ad gets 2 millions daily views, it’s deemed an overwhelming success; but when the location of a billboard ad claims 2 million in footfall, it’s defined as “prime real estate.”Read more
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