Traffic congestion is one of the biggest problems facing today’s cities, posing a serious challenge for traffic managers and urban planners. Accelerated population growth means that the number of vehicles in cities is growing exponentially, and to fix a problem as complex as traffic congestion, municipal leaders need innovative solutions that understand today’s connected commuter.

Changing consumer habits are rocking the boat for the Consumer Packaged Goods (CPG) industry. In developed markets, including the United States and Great Britain, limited population growth and wage stagnation have diminished revenue opportunities for CPG. In response, Strategy& reports, CGP brands have started splitting consumers into two key groups:

Transit systems form a lifeline connecting residents and visitors to various locations across a city, and when service is disrupted the effects are felt far and wide. This past summer, for instance, Metro de Madrid scheduled maintenance repairs along the Line 5 which suspended commuter service. Full service was restored on September 3, 2017, but what impact did the Line 5’s 62 day shutdown have upon the city of Madrid?

Today’s online digital “vanity metrics” are proving a challenge for the biggest Out-of-Home (OOH) companies. When the latest viral video ad gets 2 millions daily views, it’s deemed an overwhelming success; but when the location of a billboard ad claims 2 million in footfall, it’s defined as “prime real estate.”