Geomarketing has seen quick adoption in consumer-focused transactional industries like retail, helping new up-and-coming brands grow rapidly and compete with big box stores.Read more
What do Dr. John Snow, the 19th century English physician, and Jon Snow, the King of the North in Game of Thrones have in common?Read more
Sales and marketing directors all ask the same question: “How do I get my products or services in front of the right people at the right time?”Read more
A central component of territory management is sales territory design. Gartner has found a 73 percent increase in business implementation of territory management software since 2012, a figure likely to increase as more and more companies adopt data-driven strategies.Read more
Geoawesomeness, a website with a self-proclaimed focus on all things geospatial, celebrated its sixth anniversary last month. From posts on recently declassified CIA maps, to tips on geomarketing, to drones and remote sensors, Editor-in-Chief Aleks Buczowski and Managing Editor Muthukumar Kumar have covered a wide range of topics together.Read more
As the importance of location data continues to grow so do the ways you can visualize this information. We’ve scoured the web in search of data visualizations showing the value of location data in its many varieties, and have compiled this mega list to bring you the very best examples. The 80 entries below surprised us, taught us, inspired us, and drastically changed the way we understand location data.Read more
Earth Day, an annual event rallying support for environmental protection, will take place this Saturday, and marks the event’s forty-seventh anniversary. A growing environmentally-conscious consumerism among millennials has helped support green initiatives as more and more businesses “go green.”Read more
As massive amounts of data are stockpiled in databases and CRM platforms, executives are turning to data analysts to make sense of it all. But why are so many businesses still struggling to turn location data into profitable outcomes?Read more
The debut of Apple’s iPhone in 2007 ushered in a location data revolution. The exponential rise in mobile devices, crowdsourcing applications, and smart gadgets connected within the Internet of Things over the last decade, however, has generated an unprecedented amount of location data leading to what some are calling Location Data 2.0.Read more
When California went on record as experiencing one of the most exceptional droughts in history, even “untouchable” movie stars were fined for watering their lawns.Read more
Retail investments in technology reached an all-time high in 2016, a sign of the industry’s sustained commitment to providing smarter, data-driven retail experiences. But how can retailers ensure a return on these investments in 2017? It all comes back to location data.Read more
According to an article written by esteemed musicologist Chris Brewer, we unconciously use music to develop the pyschology of our moods. That is to say, we use music to indicate love or heartbreak, to dance, to bring back memories, and to help us relax. Music is a powerful provider of...Read more
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