Posts by Peter Murray

Written by Peter Murray on Nov 23, 2018

Opportunity Zones in the Wake of Amazon HQ2

To say that Amazon’s HQ2 decision proved divisive would be an understatement. Whether Jeff Bezos selected the neighborhoods of Crystal City in Arlington, Virginia and Long ...

Written by Peter Murray on Oct 29, 2018

Where Location Intelligence is driving innovation in geomarketing

Frustration with Facebook and Google’s online advertising “duopoly,” which accounted for 63% of all U.S. digital ad revenue in 2017, is leading digital marketers to search ...

Written by Peter Murray on Sep 7, 2018

From clicks to bricks: the ecommerce companies who reverse engineered Site Selection

The story usually goes that brick-and-mortar retail chains were too slow in adapting to changing omnichannel landscape and have struggled to compete with e-commerce retaile...

Written by Peter Murray on Jul 18, 2018

Working with CARTO VL

In a previous post we introduced CARTO VL (beta), a new Javascript library for making vector-based, client-side visualizations. This new offering marks a significant advanc...

Written by Peter Murray on Jul 1, 2018

Site Planning and Revenue Prediction: Optimizing Food Truck Locations in New York City

Advances made possible thanks to location data continue transforming business practices and processes when it comes to site planning. And now with insights from new data st...

Written by Peter Murray on Jun 13, 2018

Meet the growing demand for senior care facilities with a modern site planning approach

The unprecedented growth in Americans aged 65 and over is driving demand in the senior housing subsector. The Census Bureau expects the U.S. senior population to increase b...

Written by Peter Murray on Apr 12, 2018

6 industry leaders on the state of Location Intelligence today

We’re one week out from the start of CARTO Locations Madrid!

Written by Peter Murray on Apr 2, 2018

Location Intelligence conferences to attend this spring

Whether you’re a data scientist, developer, analyst, spatial professional, or a geospatial enthusiast, there’s a Location Intelligence conference that’s right for you!

Written by Peter Murray on Mar 27, 2018

Why spatial analysis is key to ending pharmacy deserts and the opioid epidemic

U.S. health inequity studies tend to focus on accessibility barriers caused by the industry’s fee-for-service model, but physicians, insurers, and public health officials h...

Written by Peter Murray on Mar 16, 2018

Urban Analytics: A 21st Century Introduction to Spatial Analytics

The proliferation of analytics is the result of attempts to manage, calculate, and determine the best course of action based on partial and/or incomplete data. And while an...

Written by Peter Murray on Feb 20, 2018

Data Through Design Opening Reception: Kicking-Off NYC Open Data Week 2018 in Style

“Open data,” as a core value, is easy to endorse, but it is not always so easy to practice. This problem inspired last year’s NYC Open Data Week, a collaboration between NY...

Written by Peter Murray on Dec 19, 2017

Lessons Learned from Analyzing Over a Million Points of GPS Data

Data storytelling is the process of translating and presenting data analysis as meaningful information. Whether your data story promotes environmental conservation or a cha...

Written by Peter Murray on Nov 2, 2017

This map shows attendance of over 1,000 US protests in 2017

Written by Peter Murray on Oct 13, 2017

California Wildfire Maps: How fires and smoke are spreading

The wildfires ravaging northern California this month are among the most destructive in the state’s history. Since the beginning of October, wildfires across northern Calif...

Written by Peter Murray on Oct 11, 2017

Consulting Presentation Examples that Go Beyond PDF and PPT

Consultants face a growing demand to present solutions to clients that go beyond a powerpoint presentation or static PDF report.

Written by Peter Murray on Sep 28, 2017

40 Brilliant Open Data Projects Preparing Smart Cities for 2018

More and more local government agencies are turning to open data and Location Intelligence to optimize current services while also preparing more sustainable solutions in l...

Written by Peter Murray on Aug 30, 2017

The Healthcare Marketing Trend to Watch in 2018

Geomarketing has seen quick adoption in consumer-focused transactional industries like retail, helping new up-and-coming brands grow rapidly and compete with big box stores.

Written by Peter Murray on Aug 24, 2017

Our Game of Thrones Basemap is here to unite the Seven Kingdoms

What do Dr. John Snow, the 19th century English physician, and Jon Snow, the King of the North in Game of Thrones have in common?

Written by Peter Murray on Aug 22, 2017

What We Learned About Open-Source Geospatial Technology at FOSS4G

FOSS4G, the annual International Conference for Free and Open Source Software for Geospatial, was held last week in Boston, Massachusetts. FOSS4G is an important conference...

Written by Peter Murray on Aug 15, 2017

Map of the Month: Seattle Poetic Grid

Seattle Poetic Grid, our Map of the Month selection for August 2017, is an interdisciplinary project that maps the sounds of community within a smart city.

Written by Peter Murray on Jul 31, 2017

A New Approach to Customer Segmentation Using Location Data

Sales and marketing directors all ask the same question: “How do I get my products or services in front of the right people at the right time?”

Written by Peter Murray on Jul 20, 2017

How to Increase B2B Sales by Redesigning Sales Territories

A central component of territory management is sales territory design. Gartner has found a 73 percent increase in business implementation of territory management software s...

Written by Peter Murray on Jul 11, 2017

What These Bloggers Learned from 6 Years of Running Geoawesomeness

Geoawesomeness, a website with a self-proclaimed focus on all things geospatial, celebrated its sixth anniversary last month. From posts on recently declassified CIA maps, ...

Written by Peter Murray on Jun 28, 2017

80 Data Visualization Examples Using Location Data and Maps

As the importance of location data continues to grow so do the ways you can visualize this information. We’ve scoured the web in search of data visualizations showing the v...

Written by Peter Murray on Jun 7, 2017

How Location Data is Helping Solve Water Insecurity

Nonprofits and humanitarian relief agencies are using location data to tackle some of the most challenging problems in the world today: from housing discrimination, to clim...

Written by Peter Murray on May 23, 2017

The Future of Location Intelligence

For two days, more than 250 leaders in Location Intelligence gathered at CARTO Locations in Madrid to share and learn new ways businesses are turning location data into out...

Written by Peter Murray on Apr 21, 2017

3 Businesses See More Green After Going Green

Earth Day, an annual event rallying support for environmental protection, will take place this Saturday, and marks the event’s forty-seventh anniversary. A growing environm...

Written by Peter Murray on Apr 18, 2017

4 Ways Data Enrichment Can Improve Your Raw Business Data

As massive amounts of data are stockpiled in databases and CRM platforms, executives are turning to data analysts to make sense of it all. But why are so many businesses st...

Written by Peter Murray on Apr 4, 2017

Four Spatial Analysis Techniques to Boost Outcomes in 2017

The debut of Apple’s iPhone in 2007 ushered in a location data revolution. The exponential rise in mobile devices, crowdsourcing applications, and smart gadgets connected w...

Written by Peter Murray on Mar 14, 2017

40 Brilliant Open Data Projects And How They're Redefining Smart Cities in 2017

In honor of New York City’s Open Data Week 2017 we’ve compiled a resource featuring 40 smart, data-driven projects reminding us of open data’s value.

Written by Peter Murray on Feb 21, 2017

3 Data Viz Hacks We Learned While Mapping Drought Data

When California went on record as experiencing one of the most exceptional droughts in history, even “untouchable” movie stars were fined for watering their lawns.

Written by Peter Murray on Feb 13, 2017

Three Ways Retailers Increase Revenue with Location Intelligence

Retail investments in technology reached an all-time high in 2016, a sign of the industry’s sustained commitment to providing smarter, data-driven retail experiences. But h...

Written by Peter Murray on Dec 28, 2016

Visualizing Branch Optimization for Cajamar

The Cajamar Group finds shared interests between the financial sector and data scientists worthy of future investments with the help of location intelligence.

Written by Peter Murray on Dec 7, 2016

Spotify gets into the Groove with Musical Cities

According to an article written by esteemed musicologist Chris Brewer, we unconciously use music to develop the pyschology of our moods. That is to say, we use music to ind...