Florence Broderick

CARTO & Havas Media Group present at Big Data & AI World Madrid 2021

We’re excited to announce that we’ll be presenting alongside Havas Media Group at this year’s Big Data & AI World 2021 (part of the Madrid Tech Show), taking place on October 27 - 28 at IFEMA. Together, we’ll be taking a closer look at how geospatial analytics is being used in the advertising industry to understand audiences in a more dynamic and granular way which allows for increased planning efficiency and the creation of more meaningful user experiences.

Gemma Díaz Arenas (Head of Local MX Spain) and Jorge de Lara (VP Global Sales at CARTO) will take to the stage at 13:10 (CET) on October 28 for a 20-minute presentation in the BI & Analytics Theatre where they will explore the work of Havas Media Group’s Local MX division turning location data into relevant audience & area insights to make the most valuable decisions and improve campaign activation, engagement, and reach for leading brands and clients of Havas Media Group.

Photos of Gemma Diaz Arenas & Jorge de Lara


What is Local MX?

Local MX (Havas Media Group) analyze, connect, and generate meaningful experiences between brands and people, using data and proprietary technology in Location Intelligence - we’ll see how Havas Media Group are presenting complex geo insights in ways that business stakeholders can understand and apply to deliver value to their businesses opportunities and ensure higher campaign ROI.

Screenshot of LocalMX


CARTO at the Madrid Tech Show

Beyond our presentation alongside Havas Media Group, we’re also supporting the event as silver sponsors and our team will be available to chat with you at stand F64. Come on over to see live demos of spatial analysis workflows and examples of Location Intelligence applied in the enterprise.

If you’d like to book a meeting with us, drop us an email to sales@carto.com and we’ll get it set up.

map from Carto

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About the author
Florence Broderick

Flo is the Chief Marketing Officer at CARTO, leading our Demand Generation, Content, Product Marketing and SDR teams to translate the value of Location Intelligence to existing and prospective clients, generating demand for spatial analysis use cases on our platform. Prior to joining CARTO, Flo was Global Head of Marketing and Communications for LUCA, Telefónica's specialist Big Data unit.

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