CARTO on Gemini Enterprise Agent Marketplace

Opening a new Waffle House or breakfast location costs over $1 million. That number is not unusual. For most enterprises, choosing where to grow is one of the most expensive decisions they make. It has traditionally required deep GIS expertise, weeks of analysis, and input from technical teams that are almost always overloaded.

This week, everything changes. At Google Cloud Next 2026, CARTO is proud to be the first and only Agentic GIS partner to launch a Site Selection AI Agent as an integrated, secure AI tool on Gemini Enterprise. It’s available now and already helping enterprise teams accelerate location analytics and site-selection decisions. Most importantly, it has passed Google’s highest advanced governance standards for security and accuracy. For enterprise teams, this means one less thing to worry about.

Want to learn more? Check out CARTO listed as a key partner on the Gemini Enterprise Agent Marketplace launch or reach out to the CARTO team.

What is an Agent Marketplace?

An Agent Marketplace is where specialized, third-party partner AI agents are made available for agentic platforms. Rather than building a custom agent from scratch, your organization gets immediate access to a purpose-built expert: one that has already been developed, tested, and vetted, and that brings years of domain knowledge you would otherwise have to build yourself. This is a milestone of moving beyond general one-size-fits-all AI agents and enables organizations with the highly specialized tools to drive real productivity and move the mission of the organization forward.

How is it different?

The new Gemini Enterprise is one platform for agent development and offers an Agent Marketplace, a centrally governed hub for discovering and managing specialized AI from vetted partners. These are ready out-of-the-box agents that hold deep expertise and domain knowledge for specific use cases ready to run in Gemini Enterprise.

For CARTO, that domain is geospatial analytics and fast, flexible visualization of big data at scale. The CARTO Site Selection Agent brings years of spatial expertise into your Google Cloud environment and broader organization. The agent requires no technical expertise to make a map, making it accessible to any site planner or expansion team member without waiting weeks for technical reports.

Here are some key differences between building your own Gemini Enterprise agents and accessing a specialized agent from Google’s deep partner network:

• Primary use. Agents on the Agent Marketplace go deep on a specific domain — geospatial analysis in CARTO’s case. Gemini Enterprise agents are built for broader internal workflow automation across your organization.
• Development. Partner agents are vetted by Google Cloud, so you get the expertise without building anything yourself. Gemini Enterprise also lets your own teams build custom agents via a no-code builder or the Agent Development Kit.
• Security. Gemini Enterprise brings native VPC Service Controls, IAM, and Customer-Managed Encryption Keys. Agent Marketplace agents inherit those protections, which is exactly why Google’s security review matters.

From complex geospatial analysis to simple conversation

The CARTO Site Selection AI Agent turns spatial analytics into approachable conversations, regardless of technical ability. Leaders across your organization — whether that’s an expansion planner, a business analyst, marketing manager, or a regional director — can now ask location questions and get answers backed by real geospatial analysis, without writing a line of code or opening a GIS tool.

In practice, this means you’re able to now quickly answer strategic and operational business questions like:

• “Can you compare these two potential sites against each other and my existing high-performing stores?”
• “Which markets in the US Southeast look most similar to our top five locations?”
• “I’m looking to expand my business to Florida. Can you help me identify the best locations?”

The agent runs spatial analysis across multiple datasets and returns results as interactive maps, similarity rankings, and detailed reports. It does in minutes what traditionally takes a specialist analyst weeks.

The agent is capable of performing two main forms of analysis:

Direct Site Comparison: Compare specific candidate sites against your best-performing existing locations. The agent evaluates point-of-interest similarity, demographic fit, and competitive proximity to give each site a clear suitability assessment.

Market Discovery and Expansion Planning: Run state-wide or regional searches to find new high-potential markets based on similarities to your top performing locations, without needing to know in advance where to look.

Using Google data you know and trust

Results are only as good as the data behind them. The CARTO Site Selection AI Agent draws on leading data sources integrated with the Google Cloud ecosystem:

• Google Maps Places Insights and Google Places Data quantify the business ecosystem around each candidate site: what the competitors and commercial context is near by.
• Google Population Dynamics Insights Model adds predictive depth beyond static demographics, pulling in lifestyle patterns, mobility and busyness metrics, behavioral signals, and growth trends that census data alone cannot capture.

What makes this combination powerful is that no single data source tells the full story. Mobility and busyness metrics tell you who is nearby storefronts. Demographic data tells you who lives there. The Population Dynamics Insights tells you where those people are going, behaviorally and geographically, over time. Running all three together, in a single analysis, is something that would take a team weeks to assemble manually. The agent does this in minutes.

CARTO Site Selection Agent comparing two potential sites

The Gemini Enterprise advantage

Running CARTO Site Selection AI Agent within Google’s Gemini Enterprise provides four key benefits:

• Seamless automation & speed: The agent eliminates time-consuming manual processes, by automatically unifying multiple datasets into a single, actionable interface — reducing weeks of work into minutes.
• Democratized access: By removing the need for coding & GIS expertise, advanced geospatial analysis is no longer confined to technical teams; business users can now directly engage with data to find the answers they need.
• Unified & secure: CARTO Site Selection AI Agent operates seamlessly while your data never leaves the security of your Google Cloud environment.
• Performance at scale: Leverage scalable, parallel processing and compute with Google BigQuery. CARTO deployed natively within Google enables rapid analysis of massive geospatial datasets in seconds, avoiding the bottlenecks and limited performance common to legacy desktop GIS tools constrained by single-machine hardware.

Where Site Selection matters

Every industry makes critical decisions about where to grow — whether opening new stores, optimizing distribution networks, or investing in new developments. With CARTO’s Site Selection AI Agent, these decisions are no longer guided by gut instinct or static spreadsheets, but by dynamic, data-driven insights.

Here’s how different sectors are already leveraging Location Intelligence to level-up their expansion strategies:

• Retail & CPG: identify untapped markets, forecast store revenue, and optimize product risk.
• Real estate: assess commercial viability, pinpoint ideal development locations, and identify undervalued markets.
• Logistics & supply chain: optimize your warehouse & fulfillment center network, improve fleet efficiency, and mitigate supply chain risks.
• Financial services: plan optimal branch & ATM placement, assess property risk & discover high potential markets.

Try the CARTO Site Selection AI Agent for free!

CARTO and Google Cloud have worked together for years to bring Location Intelligence into the data environments for the world’s largest organizations. This is part of a bigger mission: making geospatial analytics accessible to every team, in every organization, anywhere in the world. Not just the ones with dedicated GIS specialists.

Being part of the Gemini Enterprise platform and Agent Marketplace means CARTO is available inside the tools enterprise teams already use. Spatial analysis stops being a specialist function behind a ticket queue and becomes a strategic function to optimize operations and grow the organization.

You can find the CARTO Site Selection AI Agent on the Google Cloud Marketplace, try it for free, or request a demo to talk through how it fits into your Google Cloud environment.