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How BBVA is Understanding Cities by Analyzing Credit Card Data
Administrative municipal boundaries, such as districts and neighborhoods, are often used to describe the behavior of citizens that live within cities. However, in most cou...
Use Cases -
A Better Approach to Sales Territory Management Using Spatial Clustering
Successfully managing sales territories is not an easy task, but the consequences of doing it poorly are severe: higher overhead (the average business trip costs $2,600), l...
Use Cases -
This map shows the communities most vulnerable to Hurricane Irma
Editor’s Note: This post was published using maps with real-time data during Hurricane Irma in September, 2017. As those maps no longer display any data, we’ve included a s...
Use Cases -
3 Ways Maps Can Transform Your Digital Marketing Campaigns
In our rapidly evolving online world, digital marketers constantly have to find new ways to make sure their campaigns are reaching the right people with the right message.
Use Cases -
Our Game of Thrones Basemap is here to unite the Seven Kingdoms
What do Dr. John Snow, the 19th century English physician, and Jon Snow, the King of the North in Game of Thrones have in common?
Use Cases -
Map of the Month: Seattle Poetic Grid
Seattle Poetic Grid, our Map of the Month selection for August 2017, is an interdisciplinary project that maps the sounds of community within a smart city.
Use Cases -
The Biggest Data Trends for Outdoor Advertising in 2017
Today’s online digital “vanity metrics” are proving a challenge for the biggest Out-of-Home (OOH) companies. When the latest viral video ad gets 2 millions daily views, it’...
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How Entrepreneurs are Using Open Data to Start Businesses
Local governments have some of the largest stores of publicly available data accessible through their open data portals, yet often face huge challenges when it comes to usi...
Use Cases -
A New Approach to Customer Segmentation Using Location Data
Sales and marketing directors all ask the same question: “How do I get my products or services in front of the right people at the right time?”
Use Cases -
How to Increase B2B Sales by Redesigning Sales Territories
A central component of territory management is sales territory design. Gartner has found a 73 percent increase in business implementation of territory management software s...
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Could these location-based bus improvements fix NYC transit woes?
The opportunity for New York City’s bus system has never been greater. As its sibling system, the subway, enters a declared state of emergency, the NYC bus system could hel...
Use Cases -
Map of the Month: Landmine Removal in Nagorno-Karabakh
Nagorno-Karabakh is a landlocked disputed territory in the South Caucasus, internationally recognized as part of Azerbaijan. As a result of the collapse of the Soviet Union...
Use Cases
Academy
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State of the Art Styling in CARTO VL
One of the most welcomed features of modern vector renderers is the performance advantage they bring to the table. While SVG and Canvas renderers have been developed in the...
Core Tech -
Find and fix underperforming retail markets with spatial data models
Although the landscape has drastically transformed over the last decade, retail analytics have not kept pace which is causing some retailers to close the wrong store locati...
Spatial Data -
Introducing CARTOframes: A Python Interface for CARTO
It’s with a lot of pride that we’re releasing CARTOframes, a Python package for interacting with CARTO that’s built specifically with data scientists in mind.
Core Tech
