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The Biggest Data Trends for Outdoor Advertising in 2017
Today’s online digital “vanity metrics” are proving a challenge for the biggest Out-of-Home (OOH) companies. When the latest viral video ad gets 2 millions daily views, it’...
Use Cases -
How Entrepreneurs are Using Open Data to Start Businesses
Local governments have some of the largest stores of publicly available data accessible through their open data portals, yet often face huge challenges when it comes to usi...
Use Cases -
A New Approach to Customer Segmentation Using Location Data
Sales and marketing directors all ask the same question: “How do I get my products or services in front of the right people at the right time?”
Use Cases -
How to Increase B2B Sales by Redesigning Sales Territories
A central component of territory management is sales territory design. Gartner has found a 73 percent increase in business implementation of territory management software s...
Use Cases -
Could these location-based bus improvements fix NYC transit woes?
The opportunity for New York City’s bus system has never been greater. As its sibling system, the subway, enters a declared state of emergency, the NYC bus system could hel...
Use Cases -
Map of the Month: Landmine Removal in Nagorno-Karabakh
Nagorno-Karabakh is a landlocked disputed territory in the South Caucasus, internationally recognized as part of Azerbaijan. As a result of the collapse of the Soviet Union...
Use Cases -
How to Use Spatial Analysis In Your Site Planning Process
If you’ve ever been part of a new development project for a store or building, you know how many factors go into making decisions about physical location.
Use Cases -
80 Data Visualization Examples Using Location Data and Maps
As the importance of location data continues to grow so do the ways you can visualize this information. We’ve scoured the web in search of data visualizations showing the v...
Use Cases -
A Map of Where People Went After the NYC Pride Parade
Each year, New York City celebrates Pride Month with a large procession down 5th Avenue, passing by the Stonewall Inn, the site of a police raid in 1969 that launched the g...
Use Cases -
The Reason Amazon Bought Whole Foods That No One Is Talking About
If Amazon’s planned [$14 billion acquisition of Whole Foods] goes through, it could radically change the grocery industry. Many news outlets have speculated why Amazon migh...
Use Cases -
3 Retailers Proving Brick and Mortar Isn't Dead
You’ve probably seen the headline a dozen times: “[big box store] closes [large number] of Stores Nationwide.”
Use Cases -
How Location Data is Helping Solve Water Insecurity
Nonprofits and humanitarian relief agencies are using location data to tackle some of the most challenging problems in the world today: from housing discrimination, to clim...
Use Cases
Academy
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State of the Art Styling in CARTO VL
One of the most welcomed features of modern vector renderers is the performance advantage they bring to the table. While SVG and Canvas renderers have been developed in the...
Core Tech -
Find and fix underperforming retail markets with spatial data models
Although the landscape has drastically transformed over the last decade, retail analytics have not kept pace which is causing some retailers to close the wrong store locati...
Spatial Data -
Introducing CARTOframes: A Python Interface for CARTO
It’s with a lot of pride that we’re releasing CARTOframes, a Python package for interacting with CARTO that’s built specifically with data scientists in mind.
Core Tech
CARTO Content
