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5 Reasons Why OOH Professionals Are Turning to Location Intelligence
While travel and commuting pick up speed once again across the world, investment in out-of-home advertising (OOH) is growing in tandem. With OOH ad spend projected to grow ...
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Closing the Equity Gap with Spatial Analysis
Throughout the course of history, the use of the term “equity” has ebbed and flowed in frequency. Recently, equity has become quite a buzzword. Why? Advancing equity across...
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Analyzing NYC Caffeine Deprivation through Location Intelligence
How does the city that never sleeps keep moving so fast? Coffee, of course! In this article, we investigate the spatial patterns of coffee shops across New York City and sh...
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International Women’s Day: Mapping Financial Inequality by Gender
“Imagine a gender equal world.”
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How T-Mobile Uses Spatial Data to Improve Network Planning
When building its 5G home internet service in the United States, like most Internet Service Providers (ISPs), T-Mobile found itself facing a critical challenge: qualificati...
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Can Kanye West Save Gap? What Maps & Location Data Reveals
On September 29, 2021, Kanye West and Gap dropped the newest iteration of their partnership, “The Perfect Hoodie”. In a matter of hours, online pre-orders for this hoodie s...
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Assisted Living Facilities Site Selection for Elderly Care
By 2030, 1 in 6 people in the world will be aged 60 years or over. At this time the share of the population aged 60 years and over will increase from 1 billion in 2020 to 1...
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Distance-based functions for the spatial analysis of point data in BigQuery
Following our recent blogpost describing the availability of the Geographically Weighted Regression method to estimate local spatial relationships, we have now incorporated...
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2021 Black Friday Analysis: Why Retailers Should Pay Attention
Shopping in-store has steadily become less popular since online shopping experiences have improved and offered more convenience for consumers. As SafeGraph explored last ye...
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Geographically weighted regression for spatial analysis in BigQuery
Although leading data warehouses already offer some level of support for spatial data, they can usually only work with core spatial functionalities and lack some of the adv...
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Understanding the Impact of Tree Equity in Chicago
The Healthy Regions + Policy Lab (or HeRoP) at the University of Chicago integrates innovative GIScience, public health, and statistical approaches to explore, understand, ...
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Fuel Shortage UK Maps & What Location Data Can Tell Us
In September 2021 many petrol stations across the UK ran out of fuel. Panic buying was attributed to media reports of a leaked government briefing outlining the shortage of...
Use Cases
