Where Location Intelligence is driving innovation in geomarketing
Frustration with Facebook and Google’s online advertising “duopoly,” which accounted for 63% of all U.S. digital ad revenue in 2017, is leading digital marketers to search ...
Use Cases
Modernizing Catchment Areas With Human Mobility Data
First used in the late 1800’s, Isochrone Maps, which depict the transport times in every direction from a distinct point, have long been an important component in the busin...
Use Cases
How Vodafone & CARTO are providing Location Insights at MTV Music Week Bizkaia
Vodafone, one of the world’s leading telcos, will provide a series of pioneering solutions to optimize the management of MTV Music Week Bizkaia through advanced location an...
Use Cases
Map of the Month: Displacement Alert Map 2.0
Founded in 1974, the Association for Neighborhood and Housing Development is a coalition of community groups that aims to ensure affordable and equitable housing and neighb...
Use Cases
How Location Intelligence improves trade area coverage during retail mergers and acquisition
When Amazon announced its acquisition of Whole Foods for $13.1 billion dollars last year analysts speculated on what impact the “Amazon Effect” would have on grocery retail...
Use Cases
Driving down distribution costs with Location Intelligence
The logistics industry is under increasing pressure thanks to rising costs, a shrinking labor force, and unrealistic customer expectations for priority deliveries. Even Ama...
Use Cases
Compete on Convenience: Profitable Retail Delivery
In the age of Amazon, differentiation on quality and service isn’t enough for retailers looking to not only survive but thrive. In order to compete in a narrowing retail la...
Use Cases
From clicks to bricks: the ecommerce companies who reverse engineered Site Selection
The story usually goes that brick-and-mortar retail chains were too slow in adapting to changing omnichannel landscape and have struggled to compete with e-commerce retaile...
Use Cases
5 Priorities When Building a Location Intelligent Geomarketing Strategy
Just because your marketing strategy has a location component doesn’t mean that it’s Location Intelligent. With all of the data now available, organizations can understand ...
Use Cases
How Tesco’s new discount brand could take on Aldi and Lidl with Location Intelligence
In today’s competitive market, established grocers are launching or acquiring discount brands to supplement revenue from other brand holdings.
Use Cases
Map of the Month: Where Are All The New Houses
For August’s Map of the Month, we are happy to feature Housing and Spatial Information Specialist Dan Cookson’s recent map of the 1.5 million new homes built in England ove...
Use Cases
Measuring the Potential Impact of Amazon HQ2 on DC and Other Candidate Sites
We don’t yet know where it will end up, but Amazon HQ2 is going to vastly change the physical, societal, and economic landscape of the chosen site. For the candidate cities...
Use Cases
