Last week, over 200 geospatial experts from 150 member states convened at the United Nations to discuss how spatial data and technology are shaping the future of sustainable development in line with the United Nation’s 2030 Sustainable Development Goals (SDGs).Read more
Today’s online digital “vanity metrics” are proving a challenge for the biggest Out-of-Home (OOH) companies. When the latest viral video ad gets 2 millions daily views, it’s deemed an overwhelming success; but when the location of a billboard ad claims 2 million in footfall, it’s defined as “prime real estate.”Read more
Chew on this for a moment. Take out your smart device, unlock your screen, and scroll through your apps. How many food specific applications are installed? From Seamless to UberEats to Resy, companies are cropping up around the world to serve shoppers and potential customers instantly, efficiently, and directly.Read more
Sales and marketing directors all ask the same question: “How do I get my products or services in front of the right people at the right time?”Read more
Online retailers have become experts in tailoring consumer experiences, building stronger relationships with customers, and launching targeted ad campaigns by collecting data.Read more
A central component of territory management is sales territory design. Gartner has found a 73 percent increase in business implementation of territory management software since 2012, a figure likely to increase as more and more companies adopt data-driven strategies.Read more
Communities are incredibly difficult to map and most research packs them into isolated groups.Read more
Cartography is as much art as it is science. A map can use the best data and most sophisticated analyses but is ineffective if the reader can’t understand the story behind it. However, unless you’re Leonardo da Vinci, being both an artist and a scientist doesn’t come naturally, so we’ve found two maps that demonstrate how colors, labels, boundaries, and symbols can help you create a powerful map.Read more
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