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The Biggest Data Trends for Outdoor Advertising in 2017
Today’s online digital “vanity metrics” are proving a challenge for the biggest Out-of-Home (OOH) companies. When the latest viral video ad gets 2 millions daily views, it’...
Use Cases -
How Entrepreneurs are Using Open Data to Start Businesses
Local governments have some of the largest stores of publicly available data accessible through their open data portals, yet often face huge challenges when it comes to usi...
Use Cases -
Why The Future of Food Depends on Location Intelligence
Chew on this for a moment. Take out your smart device, unlock your screen, and scroll through your apps. How many food specific applications are installed?
Data Processing -
A New Approach to Customer Segmentation Using Location Data
Sales and marketing directors all ask the same question: “How do I get my products or services in front of the right people at the right time?”
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What Online Retailers Can Learn by Mapping Sales Data
Online retailers have become experts in tailoring consumer experiences, building stronger relationships with customers, and launching targeted ad campaigns by collecting da...
Data Visualization -
How to Increase B2B Sales by Redesigning Sales Territories
A central component of territory management is sales territory design. Gartner has found a 73 percent increase in business implementation of territory management software s...
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Using Location Data to Identify Communities in Williamsburg, NY
Communities are incredibly difficult to map and most research packs them into isolated groups.
Data Processing -
Could these location-based bus improvements fix NYC transit woes?
The opportunity for New York City’s bus system has never been greater. As its sibling system, the subway, enters a declared state of emergency, the NYC bus system could hel...
Use Cases -
6 Design Principles for Making Maps on the Web
Cartography is as much art as it is science. A map can use the best data and most sophisticated analyses but is ineffective if the reader can’t understand the story behind ...
Data Visualization -
What These Bloggers Learned from 6 Years of Running Geoawesomeness
Geoawesomeness, a website with a self-proclaimed focus on all things geospatial, celebrated its sixth anniversary last month. From posts on recently declassified CIA maps, ...
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Map of the Month: Landmine Removal in Nagorno-Karabakh
Nagorno-Karabakh is a landlocked disputed territory in the South Caucasus, internationally recognized as part of Azerbaijan. As a result of the collapse of the Soviet Union...
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How to Use Spatial Analysis In Your Site Planning Process
If you’ve ever been part of a new development project for a store or building, you know how many factors go into making decisions about physical location.
Use Cases
