Today we announce the latest release of our Reveal solution, an application for Retailers and Real Estate firms to drive smarter location decisions for their site footprints.
Over the past few years, we’ve seen many different types of organizations using our platform in different ways, ranging from logistics optimization, to sales territory management or even geomarketing. However, one of the most common applications of Location Intelligence across CARTO has been Site Planning and Monitoring, with a growing number of Retail and Real Estate firms turning to geospatial analytics and data to make smarter decisions on where to expand, close or consolidate.
Across the industry, some have called it the “retail apocalypse”, but the data shows that so far in 2019, US retailers have announced some 1,674 store closures and 1,380 store openings - confirming a clear shift in the Retail ecosystem, rather than a total demise. Whether it’s the pressure to compete with e-commerce giants or consumer demand for a better omnichannel experience - the number of business decisions requiring additional spatial context continues to grow.
We’ve also noticed that different stakeholders in these decisions have a wide range of requirements:
All of this feedback inspired us to take our Reveal solution to the next level, improving the user experience to provide faster and higher quality insights across organizations that want to become more spatially savvy, whilst at the same time using new platform developments such as CARTO VL and Airship to the maximum.
Already used by clients such as Globalia and Vodafone, Reveal allows organizations to bring together their internal data on store performance with external always-on data streams, such as human mobility, transaction data and real estate metrics.
Want to find out more about the latest version of Reveal?Check out our launch webinar
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