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Written by Steve Isaac on Nov 2, 2018
More than 5 billion of the world’s 7.5 billion people own a cell phone. That ubiquitousness, coupled with their innate connectivity, makes mobile devices, and specifically ...
Written by Peter Murray on Oct 29, 2018
Frustration with Facebook and Google’s online advertising “duopoly,” which accounted for 63% of all U.S. digital ad revenue in 2017, is leading digital marketers to search ...
Written by Steve Isaac on Oct 25, 2018
First used in the late 1800’s, Isochrone Maps, which depict the transport times in every direction from a distinct point, have long been an important component in the busin...
Written by Devon Hopkins on Sep 5, 2017
In our rapidly evolving online world, digital marketers constantly have to find new ways to make sure their campaigns are reaching the right people with the right message.
Written by Florence Broderick on Aug 9, 2017
Today’s online digital “vanity metrics” are proving a challenge for the biggest Out-of-Home (OOH) companies. When the latest viral video ad gets 2 millions daily views, it’...
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