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Data Analytics for Real Estate

The new invest section of realestate.com.au uses a highly visual map-based search function utilising CARTO that allows property hunters to pick a suburb and identify their investment priorities – be it cash flow, long term growth or a balance of both.

The site then gives unique market information to help potential property investors.

Challenge

Everyone has a different investment profile. We needed to use a map that could be dynamically filtered and styled to match a user’s individual investment requirements.

We also needed an interactive rich experience across devices but without incurring performance costs.

Solution

Because realestate.com.au operates one of the most popular websites in Australia it was important we had confidence that CARTO was a solid solution with features that met our needs. Being able to deliver custom map tiles, on demand and quickly was very important. We also utilised the UTFGrid feature to develop a compelling interactive user experience.

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