Allegro is the most popular shopping platform in Poland and the largest e-commerce platform of European origin. Allegro operates a marketplace model where customers can buy whatever they need from over 135,000 merchants, who can list an unlimited number of offers on the platform.
Transitioning from an online to omnichannel player
Allegro decided to invest in its own logistics and delivery services. Using its own fulfillment infrastructure, network of parcel lockers, and last-mile delivery services, the company aimed to improve consumer convenience and speed up deliveries. This meant that Allegro needed to have greater control over these services, to support their transition from an online to omnichannel player. The challenge in Allegro’s case was having the right analytics platform and tools in place to support their network expansion in 3 key areas: strategy, execution, and performance measurement.
Spatial analytics for strategic decision-making, powerful execution, and measuring progress
Allegro needed to obtain a visual representation of all analyzed data, readily available in the form of interactive, user-friendly dashboards. CARTO’s Location Intelligence platform provided the out-of-the-box capabilities the Allegro team was looking for, with seamless cloud integration and data processing, fully customizable map visualizations, and advanced spatial analytics.
By using Google’s BigQuery data warehouse, internal and external datasets, integrations, and CARTO, Allegro built an easy to use site selection application. The tool is used by the Field Expansion team to discover and assess the profitability of a given location. Finally, Allegro was also able to access a set of detailed reports with city-level deep dives and outlier analysis, which provide direct indications for strategic decisions.
Cloud-native approach and seamless integration with other tools
Choosing CARTO’s leading Location Intelligence platform perfectly complemented Allegro’s already existing cloud-native approach. As Allegro utilizes a rich technology stack, being able to provide seamless integration with existing tools, such as the Google Cloud Platform and BigQuery data warehouse, were important factors in the decision-making process. Furthermore, CARTO’s Data Observatory gave Allegro the possibility to benefit from varied data sets from demographics, mobility, POI, and purchase power categories.