billups transforms out-of-home media strategy with Location Intelligence

billups, the world’s largest independent Out-of-Home (OOH) technology and services company, sought to enhance how it planned, optimized, and measured OOH campaigns—leveraging AI-powered analytics and global expertise to deliver smarter, more measurable media performance.

billups faced growing complexity and competition in how it visualized audience movement, analyzed campaign performance, and demonstrated strategic value to clients. The organization sought a platform that could:

• Democratize spatial analysis across a growing media team.
• Replace manual data integration workflows with more automated ingestion.
• Enable better storytelling with real-time mobility data and visualizations.
• Support global growth plans and scalability for campaign planning and customer reporting.

billups deployed CARTO worldwide to centralize its spatial analytics and visualize aggregated audience movement data across geographies. As a result, billups enhanced upsell effectiveness across 12 countries.

The platform's ease-of-use and flexibility allowed both technical and non-technical users to transform geospatial insights into impactful, client-ready deliverables.

Download the billups case study now and learn their annual reclaimed productivity value after implementing CARTO

By leveraging CARTO, billups accelerates campaign insights, empowers self-service mapping across media teams, and delivers more compelling, data-driven value to an expanding set of global clients.

• Productivity & Scale
• Operational Efficiency
• Business Growth & Client Value