Marketed to cannabis dispensaries, distributors, and manufacturers, Chronic Geo is a cannabis mapping environment. Delivered as a web-based application, it helps brands and dispensaries to better understand their unique landscape through Cannabis Intelligence, enriching their data with foot traffic, local demographics, and performance metrics to create actionable business outcomes.
Taking advantage of data visualization
During his time working in the cannabis industry, Chronic Geo founder, Ben Dannenberg noted that intelligence solutions that he came across often lacked insights based on location components. Working with CARTO closed this gap through the development of a visual tool, that assesses where sales are happening thanks to the integration of modern data streams such as local demographics, financial data, or mobility and footfall data, among others.
A substantial saving of time and money
Leveraging a CARTO built solution and the metrics from our Data Observatory, Chronic Geo can now toggle between different geographies, products, and activities. Being able to filter across various products and locations, creating an ROI calculator and, essentially, automating the analyst position. In its simplest form, this boils down to save significant time and money and, most importantly, make this process more repeatable.
A far more effective spatial optimization
Using CARTO’s platform as the central data & analytics hub has allowed Chronic Geo to integrate a one-stop-shop for cannabis brands & dispensaries to track their performance in an accessible spatial environment.