Unlocking Consumer Insights at Scale with Cloud Native Spatial Analytics

Faraday is the marketer’s choice for consumer prediction infrastructure that combines the right data with the right data science to deliver amazing digital experiences and highly effective 1-to-1 marketing experiences using responsible, no-code AI.

Predicting the future of ever-evolving industries is a difficult task. It requires a holistic approach to gathering, visualizing, and segmenting data from a variety of sources. Faraday’s challenge was to generate powerful insights through a seamless integration with Google BigQuery, whilst using a fully customizable solution for a variety of customer use cases.

Cloud is revolutionizing the way spatial analysis is done. CARTO, as a cloud-native platform running directly on Google BigQuery, gives Faraday the security and scalability needed to take spatial data analytics to the next level. Faraday’s solution enables customers to segment massive volumes of clients and prospects into appropriate audiences based on detailed demographic or behavioral characteristics. In effect, Faraday’s customers can tailor their marketing campaigns and expansion plans based on unique data-driven insights.

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As a cloud-native solution, CARTO provides Faraday with the near-limitless scalability and performance required to process, analyze and visualize very large datasets hosted in Google BigQuery. This, together with the ability to integrate and provide rapid, ready-made insights, made CARTO the ideal spatial analytics platform for Faraday.