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CARTO's Demographic services can turn your data or address locations into comprehensive reports about the characteristics of the local population.
Always on, always up-to-date, and always providing the results you need.
Generate conclusive reports from a single location or find new associations to discover hidden patterns.
The Data Observatory is integrated into CARTO, making it a simple addition to any of your workflows.
The Data Observatory is even more powerful when combined with CARTO's other data services, like geocoding and routing. In this illustration, isolines, areas defined by walking distance to a central location, are calculated on the fly through user clicks. Data Observatory measurements are collected for each walking distance, giving the user a rapid way to explore different dimensions of the population at points of interest.
The Data Observatory enables you to use local and regional population measurements plus dynamic calculations of potential customers based on your direct input. In this example, a telecommunications company can quickly navigate their internal data on customer, store, and tower locations. To enhance their understanding of customer potential they have included multiple layers of Data Observatory measurements, including Household Income and Age distribution, allowing the viewer to narrow in on target customers.
Access demographic, economic, and both numeric and categorical measurements at places of interest.
Classifications are built up from leading population data and provide a comprehensive view of where your potential customers, voters, or supporters exist.
Instead of queries, you can use your own data to discover what measurements are available and get them incorporated faster.
Data Observatory measures can be requested through the SQL interface, in any dataset or visualization view, for quick augmentation of your existing datasets.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 -- Total Population UPDATE tablename SET total_population = OBS_GetUSCensusMeasure(the_geom, 'Total Population'); -- Total Workforce UPDATE tablename SET workforce = OBS_GetUSCensusMeasure( the_geom, 'Workers over the Age of 16');
1 2 3 4 5 6 7 8 -- Zillow Home Value Index UPDATE tablename SET home_value = OBS_GetMeasure( the_geom, 'us.zillow.AllHomes_Zhvi');
1 2 3 4 5 6 7 8 -- 55 Category Spielman-Singleton UPDATE tablename SET segment = OBS_GetUSCensusCategory( the_geom, 'Spielman-Singleton Segments: 55 Clusters');
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