June 6th, Madrid - Spain


Europe’s leading Location Intelligence summit

Discovery (#Discovery19) is the leading event in Europe to discuss all things spatial. Hundreds of thought leaders, innovators and Data Scientists from the global geospatial community will come together to discuss how location data is disrupting business, governments, and society.

What to expect?

The agenda will be packed with industry-focused keynotes, customer stories, and networking.

  • Industry keynotes

    Keynote speakers will inspire you with their vision for the future and upcoming trends of the modern location tech stack, geospatial analysis, Data Science, and Location Intelligence.

  • Customer stories

    Some of our largest and most innovative customers from across Europe will join us to discuss how their organizations have captured the value of location data to provide greater value to their businesses.

  • Panels

    Data and geospatial experts will come together to discuss how they see our space evolving, focusing on how the growth of Data Science is affecting the Location Intelligence ecosystem.

  • Networking Events

    There’s more than just great content—it’s also an excellent opportunity to get to exchange ideas & valuable industry insights with other professionals in our networking lounge and dinner.


More Speakers Coming Soon! Stay tuned on our social media channels for more exciting announcements about Discovery 2019 and our incredible speaker line-up

  • Luis Sanz

    CEO at CARTO

    Luis Sanz

    Luis has over 10 years of B2B SaaS experience in the technology startup space. He previously co-founded Olapic, where he served as Chief Operating Officer and Chief Technical Officer. His leadership helped advance the company’s growth strategy, scaling it from a start up to a market leader in the Marketing Tech industry.

  • Alberto García Martinez

    Chief Strategy Officer at Posterscope

    Alberto García Martinez

    Alberto Garcia is the Chief Strategy Officer in Posterscope Iberia, where he leads the product development, the digital transformation and the strategic consultancy teams.

  • Georgios Technitis

    Head of Geo Data Modelling at SwissRE

    Georgios Technitis

    Georgios is a fired up geo-scientist, who brings geo-context in everything he touches. SwissRE found him surfing @Spatial Center at UC Santa Barbara, and ever since he deals daily with the development of a wide spectrum of geospatial solutions; from parametric insurance triggers to the expected crop-yield calculation and from wildfire modeling, to the design of a full-fledged, bespoke geo-platform.

  • Carlos Menendez

    Chief of Business Intelligence & Big Data at EDP

    Carlos Menendez

    Carlos is the leader of business intelligence & big data at EDP Spain. He holds a PhD in Computer Science from the University of Oviedo and is the leader of the community of Analytics & Big Data &Artificial Intelligence community of EDP.

  • Raffaele Gricinella

    Strategic B2B Marketing Director at Vodafone

    Raffaele Gricinella

    Raffaele is an expert in Customer Value Management, Strategic Marketing and Big Data for Private and Public Sector after years of experience in leadership roles in the CRM, CVM and Marketing areas of global Telcos.

  • Paula Juliá

    COO at Geographica

    Paula Juliá

    After 10 years working in the Location Intelligence sector, Paula is COO at Geographica, playing a key part in engaging enterprise clients with spatial data-based solutions that answer their most relevant business questions.

  • Jorge Valero

    Director of Tinsa Digital

    Jorge Valero

    Jorge worked in various television companies and media before starting in the Canal Online department at Tinsa in 2014. The driving force behind the digitalization process at Tinsa (e-commerce, sales management and client services), he has been the director of Tinsa Digital since 2018.

  • Elena Rivas Ruzafa

    Head of Data Science at JLL

    Elena Rivas Ruzafa

  • Carlos Olmo Sánchez

    Head of Data & Products at Posterscope

    Carlos Olmo Sánchez

    Carlos is Computer Engineer, Bachelor of Market research, Master in Digital Marketing and Master in Commercial Management and Marketing. At Posterscope he is developing a geolocated data DMP that helps us to identify geolocated audiences and plan multichannel campaigns based on location more accurately and efficiently.

  • Giulia Carella

    Data Scientist at CARTO

    Giulia Carella

    Giulia is a Data Scientist at CARTO. She holds a PhD in Statistical climatology from the University of Southampton (UK) and previously she worked as a researcher at the Le Laboratoire des Sciences du Climat et de l’Environnement (France).

  • Vicente de la Cruz

    Licensing Manager at Geograma

    Vicente de la Cruz

    Technical Engineer in Topography, with a focus on the portable navigation market and GIS industry, with a long International experience dealing largest customers of geospatial software industry. Currently, responsible of the Geospatial Licensing unit in Geograma, in charge of the distribution of CARTO product portfolio and its related services.

  • Iván Fanego

    Social Media & Branded Content Strategist at ING Spain

    Iván Fanego

    He studied Economics and has been working in Innovation, Marketing, Content Strategy and Digital Transformation roles for the last 10 years. Before joining ING, he worked as Senior Digital Strategist for Good Rebels.

  • Elena Torró

    Front-End Engineer at CARTO

    Elena Torró

    Elena works as a Software Developer in the Front End team at CARTO, where she has been developing CARTO VL and CARTOFrames libraries, among others. She is an active member of the Geoinquietos and GeoChicas communities.

  • Javier Pérez Trufero

    Head of Data at CARTO

    Javier Pérez Trufero

    Javier is CARTO's Head of Data, running the company strategy with respect to our third party data offering and data science activities. Javier's responsibilities at CARTO go from establishing and coordinating new alliances with top-class data providers such as Vodafone and Mastercard to contributing to the definition of CARTO's data products and data science projects.

  • Ke Zhang

    COO at Graphext

    Ke Zhang

    Ke is the COO of Graphext, a Data Science software company based in Madrid. Prior to that, she was the General Manager of Thomson Reuters´ Pharma and Med Tech business in London. Ke has over 15 years of experience in the business analytics industry. She holds an Engineering Science degree from University of Toronto and an MBA from INSEAD.

  • Javier de la Torre

    CSO at CARTO

    Javier de la Torre

    Javier founded CARTO with a vision to democratize data visualization. Under his leadership, CARTO has grown from a groundbreaking idea into one of the fastest growing geospatial companies in the world

  • Héctor Moreno Cervera

    WebApp engineer at JLL

    Héctor Moreno Cervera

    Hector is a fullstack web application developer focused on frontend technologies and User Experience. Now he works hand in hand with business teams in developing technologic solutions through the web.

  • Frédéric Neumager

    Dealer Network Development Manager at Renault SAS

    Frédéric Neumager

    Frédéric is in charge of Renault Corporate Geomarketing Tool (project development, maintenance, evolutions) deployed in 38 countries.

  • Giuseppe Noto

    Strategic Sales Manager at TomTom

    Giuseppe Noto

    Giuseppe is Strategic Sales Manager at TomTom Enterprise, who develops strategic partnerships that help business around the world to create the most innovative, location-aware technologies.


Check this section regularly, as new sessions and topics will be added on a frequent basis.

  • 09:30

    • Registration & Welcome Breakfast

  • 10:00

    • Spatial Reinvented: Delivering Value for Business and Society

      For the large majority of consumers in an era of growing concerns around privacy, Location Intelligence has become a synonym for geotargeted advertising. However, that's only 5% of what LI really means. 3 years ago at our first customer event, we discussed different use cases like Site Planning, Churn Reduction and Geomarketing- yet now, 1,400 clients later - the geospatial challenges our society faces have drastically changed. In this keynote, Luis will explain how we are entering an era of next-generation spatial use cases - that require always-on data streams and data science workflows.

      Luis Sanz
      Luis Sanz – CEO at CARTO
  • 10:30

    • The Rise of Tech Disruption in Real Estate

      Big Data, Geolocated Information, Blockchain, Artificial Intelligence, complex mathematical models, Data Visualization. These are just a few components of the toolkit the JLL team draws upon to complete transactions that would have been unthinkable in the past in terms of volume, timing, accuracy and innovative interfaces. All of this with a clear goal: to offer their clients the best solutions possible and help them to achieve their Real Estate ambitions.

      Elena Rivas Ruzafa
      Elena Rivas Ruzafa – Head of Data Science at JLL
      Héctor Moreno Cervera
      Héctor Moreno Cervera – WebApp engineer at JLL
  • 11:00

    • Mapping Risk with Impact

      Earth observation data and GIS capabilities are silently revolutionizing the insurance industry, bringing several opportunities and challenges. This talk will cover both successful and futile project stories, delivering a rather practical handbook of what it takes to build a map with impact in the insurance domain.

      Georgios Technitis
      Georgios Technitis – Head of Geo Data Modelling at SwissRE
  • 11:30

    • Coffee Break

  • 12:00

    • Why Location Intelligence is one of the keys that will shape the future of Retail Marketing?

      Alberto García Martinez
      Alberto García Martinez – Chief Strategy Officer at Posterscope
      Carlos Olmo Sánchez
      Carlos Olmo Sánchez – Head of Data & Products at Posterscope
  • 12:30

    • Golden Data powered by Location Intelligence in the Real Estate Sector

      Jorge will explain how more than 10 million points of new Real Estate data are obtained every day. He will focus his talk on what can be done with all this information and how his organization apply it for automatic Real Estate valuations. He will also explain how they transform it into indicators that facilitate decision making using Location Intelligence technology.

      Jorge Valero
      Jorge Valero – Director of Tinsa Digital
  • 13:00

    • Democratizing Data Science: Identifying The Best City In The World to Live In

      Where is the best place in the world to live in terms of affordability? Every year reports are published by some of the largest media outlets in the world - sometimes using limited amounts of data, however in this presentation we'll be showing how you can use Data Science to answer the question in much greater detail. By comparing prices in different cities across the globe, Ke will portray the need to democratize Data Science and how Graphext achieves that alongside CARTO for spatial enhancements.

      Ke Zhang
      Ke Zhang – COO at Graphext
  • 13:30

    • Fusing New Spatial Data Streams to Boost Business Performance

      Spatial data represent an increasingly attractive source of performance improvement for business. Whether it’s where to open a distribution center, how to assess the performance of a retailer, or where to focus advertising campaigns, spatial data can help you to derive data-driven insights and solutions. In this session, Xavi and Giulia will show how leveraging next-generation spatial data streams, such as Foot Traffic and Transaction data, can help you to uncover the relationship between location and business performance.

      Giulia Carella
      Giulia Carella – Data Scientist at CARTO
      Javier Pérez Trufero
      Javier Pérez Trufero – Head of Data at CARTO
  • 14:00

    • Lunch

  • 15:00

    • Location Technology for a Moving World

      2 billion drivers drive throughout 65 million km of roads every day. Our world is now a moving world. How do you make that efficient? Giuseppe will share how TomTom tackle this huge problem with their technology for a moving world. He will discuss why they are doing this, how they manage to scale and do a deep dive into their technology for a #movingworld.

      Giuseppe Noto
      Giuseppe Noto – Strategic Sales Manager at TomTom
  • 15:15

    • Geomarketing and Network Development in the Automotive Industry

      In this session Frédéric Neumager will explain how this new tool helps Renault's team to be more efficient in diagnosing dealer networks, highlighting potential opportunities and implementing action plans to enhance commercial performance and customer satisfaction.

      Frédéric Neumager
      Frédéric Neumager – Dealer Network Development Manager at Renault SAS
  • 15:45

    • Towards Useful Brands: Why Your Bank Should Help You to Choose Your Neighbourhood

      The way brands communicate with people changed a while ago, yet brands still struggle to find new ways to resonate with their customers and society as a whole. A bank helping people to find the perfect neighborhood to live in may sound a bit odd, but it is only another step in the quest for effective communication.

      Iván Fanego
      Iván Fanego – Social Media & Branded Content Strategist at ING Spain
  • 16:15

    • Place Matters

      Defining a new paradigm of geospatial knowledge management is now fundamental. After extensive experience working and developing in GIS environments, Geograma will show some of their most compelling customer success stories as clear examples of how a GIS or GLI need is translated into a powerful solution by the use of adequate data information and technology.

      Vicente de la Cruz
      Vicente de la Cruz – Licensing Manager at Geograma
  • 16:30

    • Big Data: From Insight to Action in Utilities

      Big Data transforms the way EDP serve their customers, helping the firm to sustain a competitive advantage. The EDP Analytics Factory is now able to transform data into insights and automate machine decisions to support daily operations, allowing for smarter business decisions and promoting efficiency for their customers. Carlos will share this story in his presentation.

      Carlos Menendez
      Carlos Menendez – Chief of Business Intelligence & Big Data at EDP
  • 17:00

    • Spatial Data Science: The Story Behind Your Maps

      In this talk, Paula will explain how Geographica are working with their customers to find new business efficiencies and revenue streams through the power of Spatial Data Science and Location Intelligence.

      Paula Juliá
      Paula Juliá – COO at Geographica
  • 17:15

    • Coffee Break

  • 17:45

    • Big Data & Smart Business: Data Analytics to Optimize Your Business Decisions

      Raffaele Gricinella
      Raffaele Gricinella – Strategic B2B Marketing Director at Vodafone
  • 18:15

    • Closing

      Javier de la Torre
      Javier de la Torre – CSO at CARTO
  • 18:45

    • [Technical Seminar] Unleash the Power of Vector Mapping in your Notebooks

      CARTOframes is a Python package that integrates CARTO maps, analysis and data into Data Science workflows—saving data scientists time and energy by not having to export datasets as files or retain multiple copies of data. In this workshop, we’re going to explore how to use CARTOframes to create interactive vector maps with Jupyter Notebooks.

      Elena Torró
      Elena Torró – Front-End Engineer at CARTO
  • 19:30

    • Afterparty

  • 20:00

    • Dinner


Discovery 2019 will take place in Teatros Luchana—an avant garde space perfect for such an exclusive event.

  • Teatro Luchana

    Calle de Luchana 38, 28010 Madrid




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