DIY  /  Builder

Market analysis of Dominos Pizza in NYC.

Learn how to explore the areas surrounding a Dominos Pizza store, getting key insights such as total population, total households, and car-less households.

You will need to import the following dataset/s into your account:

  • NYC blocks (nyc_blocks): download from here as csv file.
  • Dominos data (dominos_data): download from here as csv file.

Import and create a map

Import datasets

  • First, import nyc_blocks into CARTO, drag and dropping the file into the Builder dashboard.
  • Then import dominos_data.
  • Select both datasets and click on CREATE MAP.

Create a map

  • Just after clicking on CREATE MAP, the Builder main menu will open up. The Builder user interface (already on LAYERS pane) will show four layers (Positron labels, dominos_data, nyc_blocks and Positron), the first and last of which correspond with the basemap, the other two are proper data layers.
  • Rename the map as Dominos Pizza Demo and the two layers as Pizza Stores and NYC blocks respectively.

1

Layers and styles

Layers

  • Change to a basemap without labels.

  • Each layer (but the basemap) has a dataset as the layer source and a node id. For instance, the source of Pizza Stores is dominos_data, with A0 as node id. This will be very important when adding analysis and widgets.

Layer options, styles

  • Click on NYC blocks layer.

  • DATA:
    • This tab gives a general idea of each field/column in the layer, its name, and its data type. We could also add them as widgets from here.
    • Click the slider button from VALUES to SQL. The SQL view allows more advanced users to manage data using SQL language.
    • Finally, it’s easy to change from Map view to Data view by clicking on the button at the bottom right corner.
  • STYLE:
    • FILL: click on the FILL color, select BY VALUE, set total_pop as the variable and choose a nice color scheme.
    • Change the STROKE to 0.2.
    • Click the slider button from VALUES to CARTOCSS. The CartoCSS view allows more advanced users to style the layer in a more precise way.

2

Analysis

Create Create Travel/Distance Buffers

  • Back in the main menu, click on ADD ANALYSIS on the Pizza Stores layer.
  • Select Create Travel/Distance Buffers. Click on ADD ANALYSIS.
  • Set DISTANCE to km and RADIUS to 1. Hit APPLY.
  • An explanatory pop up will appear. Click on DONE.

The map should now look like the following:

3-1

Get population and household data from the Data Observatory

  • Add another Analysis to the Analysis Chain by clicking the plus symbol (+) in Your workflow.
  • Select Enrich from Data Observatory. Click on ADD ANALYSIS.

The Data Observatory enrichment is the result of the geometry location and the measure requested.

  • Set NEW COL. NAME to population. Select United States as COUNTRY, Age and Gender as MEASUREMENT and Total Population as SEGMENTS. Click APPLY.
  • An explanatory pop up will appear. Click on DONE.
  • Repeat steps above to add two more Enrich from Data Observatory Analyses with the following parameters:
    • total_households, United States, Housing and Households.
    • carless_households, United States, Transportation and Car-free households.

Warning: if the buffers are not showing right on the map, refresh!

  • Go to the Data View in order to see the new three fields the analysis have created.

3-2

  • Improve the visualization styling the AOIs. Back to the STYLE tab:
    • FILL: click on the FILL color, select BY VALUE, set carless_households as the variable and choose a nice color scheme with some contrast to the one used for NYC blocks layer. Set the number of buckets to 5.
    • Set BLENDING to multiply.

3-3

Add new layer and some widgets

Add new layer

  • Click on LAYERS, ADD a third layer, again select the dominos_data dataset and rename it as Pizza Stores Points.
  • STYLE this new layer, set the marker width according to monthly_revenue value, select a color (white would be a good choice) and set the STROKE to 0.2.

4-1

Add widgets

  • Back in the main Builder interface, open the WIDGETS pane and click ADD WIDGET:

From the Pizza Stores Points layer, which should be C0 node:

  • one CATEGORY widget for store_address,
  • three FORMULA Widgets for pizzas_sold, customers_served, and deliveries_made. Rename these Widgets and drag them into the desired order,
  • and one HISTOGRAM widget for monthly_revenue.

  • Also add the following widgets:

From the Pizza Stores layer (should be node A0).

  • Three HISTOGRAM widgets for population, total_household and carless_households.

Tip 1: for widgets that have values with units, such as monthly_revenue (a dollar amount), you may add a Prefix to the widget, in this case a $ symbol.

Tip 2: rename each widget, they’ll look nicer :)

4-2

Use the filters according to an invented target (for instance, stores with lower monthly revenue but closer to households without cars).