How to use this data in CARTO?
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Discover datasets to enrich your analysis, by category, country or provider.
Bring new datasets into your analysis using our Data Observatory, augmenting the data you're already using in CARTO.
Examples of Derived Data Analysis
Outdoor Advertising Firms
Outdoor Advertising firms turn to derived demographic and point of interest data to understand the consumer make-up and business fabric in a particular area. This data can provide OOH firms with unique insights to drive better campaign ROI.
Examples of Derived Data Analysis
Retailers
Retailers rely on derived demographic and Point of Interest data to educate their site selection decisions. By using this derived data, they can get a better picture of which retail format may work best - driving merchandising decisions to ensure products match the needs of the area.
Examples of Derived Data Analysis
CPG Firms
CPG firms select pop up sites by using CARTO’s derived demographic and Point of Interest data to identify where target segments may live and work, allowing them to reduce the risk of a poor site decision. By looking at age, gender, rental price data and transport accessibility, CPG firms can identify ideal locations based on the target audience of the product potentially being sold at the pop up site.
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DISCOVER OTHER SPATIAL DATA CATEGORIES
Property statistics, prices, and history to drive decisions and investment.
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The most recent census data including: age, income, household types, and more.
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Consumer Spending, Purchasing Power and Wealth indicators.
Data from routing apps and GPS to analyze traffic patterns and commuters.
Mobile device and GPS data provide insight into human movement patterns.
Location data for business establishments, restaurants, schools, attractions, …
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Climate and weather data, including exposure to weather-based hazards.
Browsing habits, app usage, feelings and experiences shared over social media platforms, ...
Digital boundaries for data aggregation and display on a map.
