How to use this data in CARTO?
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Discover datasets to enrich your analysis, by category, country or provider.
Bring new datasets into your analysis using our Data Observatory, augmenting the data you're already using in CARTO.
Example of POI data analysis
Retail Big Box Stores
Retail Big Box Stores in the US use CARTO’s platform to bring together their internal data on sales and performance with external credit card insights from Mastercard and POI data. This allows them to identify potential targets for expansion or consolidation, seeing how other competing stores are located.
Example of POI data analysis
Urban Planning Specialists
Cities used our POI data to understand urban inequality trends. In this example, the Human Dynamics group at the MIT Media Lab brought together multiple location data sources to understand human behavior and how large-scale problems like transportation, housing, segregation or inequality depend in part on the emergent patterns of people’s individual opportunities and choices.
Example of POI data analysis
CPG Firms
CPG firms select pop up sites by using CARTO’s POI data to identify where certain target segments may also visit, allowing them to reduce the risk of a poor site decision. By looking at age, gender, rental price data, and transport accessibility, CPG firms can identify ideal locations based on the target audience of the product potentially being sold at the pop-up site.
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DISCOVER OTHER SPATIAL DATA CATEGORIES
Property statistics, prices, and history to drive decisions and investment.
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The most recent census data including: age, income, household types, and more.
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Consumer Spending, Purchasing Power and Wealth indicators.
Data from routing apps and GPS to analyze traffic patterns and commuters.
Mobile device and GPS data provide insight into human movement patterns.
Location data for business establishments, restaurants, schools, attractions, …
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Climate and weather data, including exposure to weather-based hazards.
Browsing habits, app usage, feelings and experiences shared over social media platforms, ...
Digital boundaries for data aggregation and display on a map.
