Financial Services

A wide range of players in Financial Services rely on location intelligence to identify new market opportunities & differentiate themselves against a growing number of competitors.

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Investment & Funds
Banks
Credit Card Providers
Insurance & Reinsurance
FEATURED STORIES

Get inspired by our customers

"Using CARTO has allowed us to analyze large amounts of spatial data for 5G deployment at scale and build a creative solution to a complex industry problem."

Kendra Lord
Kendra Lord
Director of Geospatial Engineering & Analytics, T-Mobile
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“By working with CARTO we’ve been able to build the world’s leading telco data monetization solution (Vodafone Analytics) for Tourism, Real Estate & Retail - turning mobile event data into highly valuable spatial insights in 5 countries.”

David Gonzalez
Chief Data Officer at Vodafone Group
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At EQT, we constantly seek ways to enhance the strategic value of our investments and improve the decision-making process. CARTO has been a game-changer for EQT, their cloud-native platform, seamless data integration, Builder for visualization and Analytics Toolbox make it much easier for us to assess investment opportunities and provide strategic advice to our portfolio companies.

Sonja Horn
Data Scientist at EQT
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“CARTO is an expert in geolocation tech, and when you think of a project requiring the use of data and maps… you just think of them.”

Iván Fanego
Branded Content & Social Media Manager
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“CARTO has allowed us to geo-enable our data, multiplying our reach. This extra reach allows us to work on things that affect people very directly, which is an essential part of our mission at SwissRe.”

Georgios Technitis
Senior Data Scientist at SwissRe
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Investment & Funds

Private equity, ESG, pension & hedge funds (among others) are turning to Spatial Data Science to gain a competitive edge in the screening and portfolio management phases of the investment cycle. Whether it’s Real Estate, Retail, and or network / infrastructure investments - savvy investors see the opportunity in spatial data.
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american securities is an investment and fund customerJefferiesthe carlyle group is an investment and fund customergic is an investment and fund customer
white space analysis for investment funds
White Space Analysis
trade area analysis for investment funds
Trade Area Analysis
network analysis for investment funds
Network Analysis
fin serv webinar 2025

Webinar

Mapping Financial Services: 5 Ways to Use Spatial Analytics

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Banks

Digital players are putting extensive pressure on banks to up their game and consider more location-based factors in the consumer banking experience. Whether it’s optimizing ATM and branch locations, making more data-driven mortgage decisions, or targeting marketing campaigns for new financial products - the bank of tomorrow needs to consider the spatial context of their clients.
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scotiabank bank customerbbva bank customering bank customerbnp insurance customer
branch consolidation for banks
Branch Consolidation
location intelligence for banking and finance
Geomarketing
atm optimization for banks
ATM Optimization

Credit Card Providers

With the rapid growth of FinTech, contactless payments & consumer trends around “digital wallets”, credit card issuers & networks now gather extreme volumes of Big Data relating to customer transactions & patterns. Whether you need to improve internal spatial analysis of such datasets, or monetize them externally - location-based analysis is critical in your process.
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american express is a carto customering bank customerbbva bank customer
data monetization for credit card providers
Data Monetization
transaction analysis for credit card providers
Transaction Analysis
consumer profiling for credit card providers
Consumer Profiling

Insurance

Every policy is influenced by location - from underwriting to disaster response. Whether it’s catastrophe modeling, fraud detection or risk analysis, both Insurance & Reinsurance companies rely on spatial analysis to manage their portfolio before, during, and after events.
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axa insurance customer direct line insurance clientaxa insurance customer mapfre insurance customerswiss re insurance customerwillis towers watson insurance customerbnp insurance customer
catastrophe modeling for insurance
Catastrophe Modeling
exposure management for insurance
Exposure Management
risk analysis for insurance
Portfolio Risk Analysis

See for yourself

Discover how Data Scientists & Analysts in Financial Services use geospatial alternative data through CARTO for a range of use cases in private equity & investment banking to understand market trends & generate alpha.

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