CUSTOMER STORIES
wecity: Using LI to Drive Sustainable Mobility Strategies in Smarter Cities
“The great advantage of using CARTO is the ability to rapidly prototype, develop and deliver new services that would otherwise cost us tens of thousands of euros. It is a must-have tool for startups like us. We were able to answer complex geospatial questions, and provide our customers with both an intuitive and attractive dashboard.”
Paolo Ferri
,
CEO and Co-Founder
“The great advantage of using CARTO is the ability to rapidly prototype, develop and deliver new services that would otherwise cost us tens of thousands of euros. It is a must-have tool for startups like us. We were able to answer complex geospatial questions, and provide our customers with both an intuitive and attractive dashboard.”
Paolo Ferri
,
CEO and Co-Founder
The Client
wecity
Founded in Italy in 2014, wecity is a sustainable mobility app that rewards citizens using greener transport methods like cycling and public transportation. wecity does this in several ways, such as providing a platform for carpooling and also with street safety mapping for bikers in major Italian cities, therefore enabling faster adoption of sustainable mobility.
The Challenge
Visualize their users’ location data in order to improve safety insights and indicators
wecity wanted to crowdsource and visualize smartphone-generated location data collected from thousands of users on a monthly basis. The solution they were looking for was location technology that would allow them to seamlessly collect, visualize and analyze this data.
Results
Building smarter cities across Europe
wecity can now visualize mobile app data collected from their 12,000 strong active user base every month across 18 cities in Italy. CARTO’s CSS has also enabled wecity to create compelling and clear visualizations using features such as the torque function to animate journeys through time.
Creating unique mobility and modality insights everyday, they are also working with local governments to see how their data can help build smarter cities across Europe.
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Why CARTO?
Simple and intuitive interface
With CARTO Builder manipulating data is made simple thanks to its widget-driven interface. This location technology is specifically tailored to business users and has allowed companies like wecity to develop unique filters such as the Urban Cyclability Index.
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