Investment Analysis
Every property has a coordinate, and visualizing assets and investment opportunities is pretty simple. However, identifying property investment opportunities isn’t about where things are, it is about why they are less or more attractive. Whether it’s shared workspaces, data centres or shopping mall location - using spatial variables in your analysis is becoming the bread and butter of Investment Analysis in Real Estate.
Site Planning
Using multiple location data streams in the site selection process as a Commercial Real Estate developer is crucial in order to understand catchment and trade areas for your final clients. Whether it’s for retail sites, corporate offices or industrial units - justifying pricing, for both sales and rentals, is more important than ever. Bringing in new datasets relating to credit cards transactions or human mobility can be the difference between closing that big deal, or losing it to your competitor.
Indoor Mapping
Retail and Real Estate firms may use geospatial to get macro-insights on their brick and mortar sites - but the most competitive ones are now looking indoors too. Location data generated from WiFi networks, beacons, GPS applications, and Apple Indoor Maps make it easier for Retailers and Real Estate developers to optimize layouts and maximize efficiency, answering pressing business questions.
Pricing Optimization
When it comes to negotiating sale or rental prices with clients, having data streams and spatial analysis solutions to hand to justify your pricing strategy can be a key differentiator for your commercial teams. By using reliable data on foot traffic and credit card transactions, you can show growth and potential by location to move deals faster.
Trade Area Analysis
In M&A, trade areas are fundamental to understand where potential acquisition chains’ customers live in relation to existing or potential business sites. By comparing the number of customers by distance from a business site to the number of households in the study area - your analysts can rapidly gauge the opportunity that a potential investment may have, or that an existing portfolio company may be missing.
WHAT OUR CUSTOMER SAY.
CARTO allows us to use hundreds of spatial variables in our analysis, including demographics, competitor data & credit card transaction data to very quickly gain a competitive information edge in our bidding processes, allowing us to push our assumptions further & faster.
Tim Kiely
,
Data Scientist at American Securities at American Securitas
CARTO allows us to use hundreds of spatial variables in our analysis, including demographics, competitor data & credit card transaction data to very quickly gain a competitive information edge in our bidding processes, allowing us to push our assumptions further & faster.
Tim Kiely
,
Data Scientist at American Securities at American Securitas
The GROW.London solution built on CARTOs allowed our businesses to unlock the potential opportunities that a city like London offers - attracting more investment to the city with compelling web applications.
Nacho Moreno
,
GIS Analyst at JLL
CARTO is helping our clients to start working with Location Intelligence solutions, leaving behind inefficient, traditional processes. This is a technical and cultural change that makes it possible for a client with a portfolio of several hundred thousand assets to see them on a fully interactive map.
Jorge Valero
,
Director at Tinsa Digital
CARTO is helping our clients to start working with Location Intelligence solutions, leaving behind inefficient, traditional processes. This is a technical and cultural change that makes it possible for a client with a portfolio of several hundred thousand assets to see them on a fully interactive map.
Jorge Valero
,
Director at Tinsa Digital
Read our post on the impact of Amazon HQ2 on local Real Estate using spatial analysis and new data streams.
Hear Hodges Ward Elliot’s story on using Spatial Data Science to drive decisions around data center locations in NYC.
TALK TO US
Request a Demo
Schedule a 20 minute meeting with our experts to understand how you can use spatial analysis in your organization.