CARTO solutions for Real Estate

Real Estate

Whether it’s commercial or residential, RE firms, funds & consultants are taking their Real Estate Market Analysis to new levels through Spatial Data Science, considering the why behind the where.

JLL is a CARTO customerHWE is a CARTO customerMerlin is a CARTO customerKnight Frank is a CARTO customer

Every property has a coordinate, and visualizing assets and investment opportunities is pretty simple. However, identifying property investment opportunities isn’t about where things are, it is about why they are less or more attractive. Whether it’s shared workspaces, data centres or shopping mall location - using spatial variables in your analysis is becoming the bread and butter of Investment Analysis in Real Estate.

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Using multiple location data streams in the site selection process as a Commercial Real Estate developer is crucial in order to understand catchment and trade areas for your final clients. Whether it’s for retail sites, corporate offices or industrial units - justifying pricing, for both sales and rentals, is more important than ever. Bringing in new datasets relating to consumer insights or human mobility can be the difference between closing that big deal, or losing it to your competitor.

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In M&A, trade areas are fundamental to understand where potential acquisition chains’ customers live in relation to existing or potential business sites. By comparing the number of customers by distance from a business site to the number of households in the study area - your analysts can rapidly gauge the opportunity that a potential investment may have, or that an existing portfolio company may be missing.

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When it comes to negotiating sale or rental prices with clients, having data streams and spatial analysis solutions to hand to justify your pricing strategy can be a key differentiator for your commercial teams. By using reliable data on foot traffic and credit card transactions, you can show growth and potential by location to move deals faster.

increase in luxury CRE returns
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Take the pain away from selecting, collecting, and consuming spatial data with our Data Observatory, a one-stop shop for all things geospatial data.

Augment your own data and broaden your analysis with a wide range of curated datasets on standardized spatial aggregations.



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