Site Selection
90% of retail transactions still take place offline. Whether it’s opening, closing, repurposing or relocating - using Spatial Data Science to create a profitable offline footprint is more important than ever in the era of omnichannel. Predict revenues, identify twin areas, & use new data streams to monitor performance & plan expansion / consolidation efforts effectively.
Geomarketing
Whether you’re running an OOH campaign, digital advertising campaign or evolving merchandising decisions - understanding where your existing & potential new customers are is fast becoming a differentiator for today’s modern retail marketer. New data streams such as credit card transactions insights (from Mastercard) or human mobility (from Vodafone or Unacast) allow you to hypertarget your campaigns at a deep granularity.
Supply Chain Optimization
With ecommerce growing at 15% per year globally & on-demand delivery services becoming commonplace in urban areas - consumer expectations have changed drastically. The “Prime-ification” effect means that Retailers have to up their game to optimize how their stores, distribution centers, & logistics partners work together to meet the demands of today’s unrelenting consumer. Spatial techniques & data can enable your team to define efficient territories & routing optimization engines that bring value to your operations.
Indoor Mapping
Retailers may use geospatial to get macro-insights on their brick & mortar sites - but the most competitive ones are now looking indoors too. Location data generated from WiFi networks, beacons, GPS applications, and Apple Indoor Maps make it easier for Retailers to optimize layouts and maximize efficiency, answering pressing business questions relating to pricing, opening hours, & operations.
WHAT OUR CUSTOMER SAY.
When searching for a solution, a user-friendly interface was of utmost importance to us, so business users could easily interact with the platform - in the office and on the go while visiting sites. We chose CARTO due to the selection of data available (more than 10,000 datasets globally), the ability to have an off-the-shelf solution (vs building from zero) and the possibility to have support from a world-class team of data science and development experts.
Neil Drake
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Senior Manager, Parcel Service & Formal Development at Asda
When searching for a solution, a user-friendly interface was of utmost importance to us, so business users could easily interact with the platform - in the office and on the go while visiting sites. We chose CARTO due to the selection of data available (more than 10,000 datasets globally), the ability to have an off-the-shelf solution (vs building from zero) and the possibility to have support from a world-class team of data science and development experts.
Neil Drake
,
Senior Manager, Parcel Service & Formal Development at Asda
Considering spatial data in our aggressive expansion plans has been a key part of our success. By designing our territories in CARTO, we’ve been able to improve customer satisfaction significantly - working closely with our grocery store partners.
Neera Chatterjee
,
Senior Product Manager at Instacart
Read how “Clicks to Bricks” retailers can use CARTO to guide the locations of their first brick & mortar stores.
Hear Instacart’s story about using CARTO to plan their expansion across 5,500 cities across the US.
TALK TO US
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Schedule a 20 minute meeting with our experts to understand how you can use spatial analysis in your organization.