Harness spatial analysis for geomarketing


Don’t waste your advertising dollars targeting campaigns in the wrong locations. Maximize your return with Location Intelligence instead.

Novus is a CARTO customer

Whether you’re an adtech player, agency, media planner or OOH estate owner, location intelligence plays an essential role in planning, managing & activating outdoor media campaigns. Optimize your geomarketing campaigns & understand the “real-world” behaviour of consumers with new data streams such as human mobility, social media & financial insights to hypertarget your campaigns spatially.

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Analyzing & visualizing mobile advertising campaigns to understand how the location of impressions affects CTR, leads generated & CPA is becoming a key part of the modern marketer’s data strategy. By crossing online & offline consumer actions, your brand or agency can build geofencing strategies with visitation, demographic & socio economic data to ensure a higher campaign ROI.

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Whether you’re a quick service restaurant (QSR), a retailer, a telco or an ecommerce business, using new geospatial data streams to micro-segment your customers & hypertarget your campaigns by location can have a huge impact on sales. Whether it’s financial, human mobility, geosocial or weather data - identifying your audiences on a map can shape your marketing strategies to be more efficient, pushing the right message, to the right audience, at the right time, in the right place.

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Take the pain away from selecting, collecting, and analyzing location to understand site performance with our Data Observatory, a one-stop shop for all things geospatial data.

Augment your sales data and broaden your analysis with a wide range of curated datasets on standardized spatial aggregations, such as foot traffic & consumer spend indicators.



Request a Demo

Schedule a 20 minute meeting with our experts to understand how you can use spatial analysis in your organization.