Work with Geospatial Data for OOH Analytics

Out Of Home Analytics

OOH companies & agencies are increasingly using location analytics and geospatial data to pinpoint audiences, using new types of geospatial data to lift ROI.


Whether you’re an adtech player, agency, media planner or OOH estate owner, location intelligence plays an essential role in planning, managing, & activating outdoor media campaigns. Understand the “real-world” behaviour of consumers with new data streams such as human mobility, social media, & financial insights to sell inventory to media buyers & brands more effectively, with better returns.

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Analyzing & visualizing mobile advertising campaigns to understand how the location of impressions affects CTR, leads generated & CPA is becoming a key part of the modern marketer’s data strategy. By combining online & offline consumer actions, your brand or agency can build geofencing strategies with visitation, demographic, & socio economic data to ensure a higher campaign ROI.

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Whether you’re a quick service restaurant (QSR), a retailer, a telco or an ecommerce business, using new geospatial data streams to micro-segment your customers & hypertarget your campaigns by location can have a huge impact on effectiveness. Whether it’s financial, human mobility, geosocial, or weather data - identifying your audiences on a map can shape your marketing strategies to be more efficient, pushing the right message, to the right audience, at the right time, in the right place.

Micro-segment at a lower granularity
increase in customer satisfaction
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Take the pain away from selecting, collecting, and analyzing location to understand site performance with our Data Observatory, a one-stop shop for all things geospatial data.

Augment your sales data and broaden your analysis with a wide range of curated datasets on standardized spatial aggregations, such as foot traffic & consumer spend indicators.



Request a Demo

Schedule a 20 minute meeting with our experts to understand how you can use spatial analysis in your organization.