CUSTOMER STORIES
Driving Company-wide Spatial Analytics at Scale for Mercado Libre
The ability to scale our data is a big selling point, as well as the features in the Analytics Toolbox. I also love how easy it is to plot something using CARTO Workflows. As a team leader, I am looking forward to what we can create and achieve using CARTO.
Julieta Landerreche
Data & Analytics Manager
The ability to scale our data is a big selling point, as well as the features in the Analytics Toolbox. I also love how easy it is to plot something using CARTO Workflows. As a team leader, I am looking forward to what we can create and achieve using CARTO.
Julieta Landerreche
,
Data & Analytics Manager
The Client
Mercado Libre
Mercado Libre hosts the largest online commerce and payments ecosystem in Latin America. They are present in 18 countries, including: Argentina, Brazil, Mexico, Colombia, Chile, and Peru and have over 100 million unique active users. At its core, Mercado Libre has an important territorial and geographical dimension. Their people-centric ecosystem consists of two platforms: Mercado Libre, their commerce business, and Mercado Pago, their Fintech. These platforms offer solutions to individuals and companies who are buying, selling, advertising and paying for goods online.
Mercado Libre’s mission is to democratize commerce and financial services to transform the lives of millions of people in Latin America.
The Challenge
Identify commercial hotspots for market expansion
Mercado Libre sought to implement a Location Intelligence platform to streamline analysis and communication.
The challenge was to identify commercial hotspots and share insights among the Data & Analytics team and Mercado Libre stakeholders.
Results
Seamless cloud-native integration with BigQuery
As BigQuery users, Mercado Libre were able to leverage CARTO’s seamless connection to BigQuery and work with data directly within Google Cloud.
The convenience of using CARTO’s platform is that the team is able to make use of the Analytics Toolbox for BigQuery to unlock advanced geospatial use cases within a single platform. Consequently, the team can perform various tasks, from data analysis to advanced geospatial analytics, all within one environment; leading to increased efficiency and collaboration between teams.
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Why CARTO?
Leverage advanced geospatial capabilities
CARTO’s user-friendly platform has allowed Mercado Libre to:
- Seamlessly integrate with BigQuery and carry out analysis directly in their data warehouse
- Get a scalable approach to their data analysis, allowing them to efficiently manage large and complex datasets as they carry out territorial expansion
Leverage advanced geospatial capabilities in order to perform in-depth spatial analysis.
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