Our boilerplate

From smartphones to connected cars, location data is changing the way we live and the way we run businesses. Everything happens somewhere, but visualizing data to see where things are isn’t the same as understanding why they happen there. CARTO is the world’s leading Location Intelligence platform, enabling organizations to use spatial data and analysis for more efficient delivery routes, better behavioural marketing, strategic store placements, and much more. Data Scientists, Developers and Analysts use CARTO to optimize business processes, and predict future outcomes through the power of Spatial Data Science.

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As our technology is open source at heart, we also chose open source typefaces for our brand.


Use Montserrat Semi-Bold for large headlines, always sentence-cased, and for smaller ones.

Open Sans

Use Open Sans Regular for everything else, from body copy to tiny details.


Here's our brand palette:

C=0 M=100 Y=100 K=0

Location Red

The main color of our entire brand and company.

CMYK: 91, 47, 0, 2
PANTONE+ Solid Coated 2727 C

Prediction Blue

The main color that represents our products.

C=95 M=72 Y=15 K=67

Navy Blue

Used for environments dedicated to developers.


A design library for building Location Intelligence applications, allowing you to include a wide range of styles, interactive widgets and design elements in your solutions.

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Airship elements


Data-driven color schemes: variations in sequential, diverging and qualitative schemes.

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Here's a set of icons to help you identify each part of our technology stack.

CARTO Iconography

And most importantly, maps!

Here you can find a selection of CARTO's powerful maps.

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