Brand Guidelines

Our name is CARTO (always written in uppercase) and our tagline is Predict through location. We identify ourselves with location, intelligence, empowerment, and dynamic.

At CARTO we want to universalize access to Location Intelligence by creating powerful, flexible, and easy-to-learn tools and putting them in the hands of everyone.

This is our brand

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    CARTO Logo Dark

    Positive version

    To use on light backgrounds.

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    CARTO Logo White

    Negative version

    To use on dark backgrounds.

  • CARTO pointer

    Marker

    Never use it alone, that use is reserved for our Builder’s UI.

  • Brand use Brand use

    Logo on photo

    Our logo can also be use on top of an image as long as it has enough contrast to be seen and read effortlessly. Use our marker size as an approximate of the amount of margin space needed to separate our logo from surrounding elements.

  • Brand use

Typography

Coming from an open source company, it made sense picking open sourced typefaces for our brand.

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    Montserrat bold

    Montserrat

    Use Montserrat Semi-Bold for large headlines, always sentence-cased.

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    Montserrat regular

    Montserrat

    Use Montserrat Montserrat Regular for smaller titles.

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    CARTO Open Sans

    Open Sans

    Use Open Sans Regular for everything else, from body copy to tiny details.

Colors

This is our main brand palette.

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    Location Red

    • #F24440
    • CMYK: 0, 89, 78, 0
    • PANTONE 179 C

    This is our main color that represents our whole company and brand.

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    Prediction Blue

    • #1785FB
    • CMYK: 75, 47, 0, 0
    • PANTONE 2727 C

    The main color of CARTO Builder and the one that represents our product.

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    Navy Blue

    • #162745
    • CMYK: 96, 82, 45, 47
    • PANTONE 533 C

    We use Navy Blue for all the advanced environments dedicated to developers.

Imagery

A set of images of CARTO Builder for you to use on any application.

Imagery

A set of images of CARTO Builder for you to use on any application.

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CARTO Builder
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Get here our complete brand package

And if these instructions are not enough, please feel free to contact us at design@carto.com

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