Brand Guidelines
Our name is CARTO (always written in uppercase) and our tagline is Predict through location. We identify ourselves with location, intelligence, empowerment, and dynamic.
At CARTO we want to universalize access to Location Intelligence by creating powerful, flexible, and easy-to-learn tools and putting them in the hands of everyone.
This is our brand
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Positive version
To use on light backgrounds.
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Negative version
To use on dark backgrounds.
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Marker
Never use it alone, that use is reserved for our Builder’s UI.
Typography
Coming from an open source company, it made sense picking open sourced typefaces for our brand.
Colors
This is our main brand palette.
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Location Red
- #F24440
- CMYK: 0, 89, 78, 0
- PANTONE 179 C
This is our main color that represents our whole company and brand.
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Prediction Blue
- #1785FB
- CMYK: 75, 47, 0, 0
- PANTONE 2727 C
The main color of CARTO Builder and the one that represents our product.
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Navy Blue
- #162745
- CMYK: 96, 82, 45, 47
- PANTONE 533 C
We use Navy Blue for all the advanced environments dedicated to developers.
Get here our complete brand package
And if these instructions are not enough, please feel free to contact us at design@carto.com