Financial Services
Drive growth at enormous scale
A wrong branch closure, a missed fraud ring, a lost bid: location blind spots are expensive. CARTO closes them, live and secure, inside your own cloud.
Collaboration without silos
Siloed GIS operations slow down decision-making. Break the location data silo so analytics teams and decision-makers work from the same source of truth.
Insights in real-time
Without access to real-time analytics, organizations fall behind changing conditions. Stay agile with dynamic dashboards and interactive maps with real-time visibility into your analytics.
Short learning curve
Ensuring data governance and compliance is painful with a fragmented tech stack. A unified platform allows you to securely share data, analyses and visualizations, all within a SOC2 Type II certified environment.
Where financial services teams use CARTO
Branch Networks & Customer Growth
Every branch, ATM and loan is a location bet, and most still get placed on averages. With CARTO, model each move on live customer, competitor and risk data in your warehouse, and see the impact before you commit.
Investment Analysis & Due Diligence
Deal teams bid against rivals who see the same data, and slow project-based diligence makes it hard to win. CARTO lets you easily turn hundreds of location variables into repeatable analysis, so you size up targets, whitespace and trade areas faster and with more confidence.
Transaction & Cardholder Analysis
Card data tells you what people spend, but not where or why. Add the spatial context to every transaction to segment cardholders, cross-sell with precision and turn insights into products for merchants.
Underwriting & Catastrophe Risk
Postcode averages hide where risk is piling up, so accumulation surprises you after the event. Map every policy at address level, and price and reinsure based on what’s really exposed.
Fraud Detection
Fraud hides in the places no single system looks, such as addresses, branches and transaction patterns. Use CARTO to put transactions, addresses and risk signals on one live map, and spot location anomalies before the losses mount.
How it works
Spatial analysis where your data already lives
Get inspired by our customers
CARTO allows us to use hundreds of spatial variables in our analysis, including demographics, competitor data & credit card transaction data to very quickly gain a competitive information edge in our bidding processes, allowing us to push our assumptions further & faster.
CARTO allows us to visualize aggregated data from over 200 million transactions per month. SME’s don’t have Data Science or BI departments, so turning this Big Data into digestible insights that can allow them to grow their business and remain competitive allows us to differentiate ourselves from our competition.
Webinar
Mapping Financial Services: 5 Ways to Use Spatial Analytics
Frequently asked questions
Yes. CARTO runs inside your cloud data warehouse under your permissions, so customer data never leaves your controls and every action is logged. CARTO is SOC 2 Type II certified. Learn about security.
Banks use it to plan and consolidate branch and ATM networks, find the right neighborhoods for new customers, and see which loans sit in the path of floods or wildfire. See the branch network demo.
Location adds context to every transaction, such as unusual distances, addresses shared by several accounts, and clusters of claims or chargebacks around one place. CARTO maps these signals live in your warehouse so analysts can investigate. Learn more about Fraud Detection.
Investors compare a target's sites, trade areas and competitors with demographic and market data to size up the opportunity before they bid. CARTO turns that into repeatable workflows, so each new deal starts from a proven analysis. Read how EQT does it.
Location intelligence applies location data to financial decisions, such as where to place branches, how to price risk, where fraud clusters and which markets to enter. CARTO runs it in your own cloud data warehouse, so customer data never moves.
