The world's leading Location Intelligence platform
Whether it's optimizing billboard sites, balancing sales territories or designing supply chains - understanding & analyzing spatial data is critical to the future of your business. CARTO's Location Intelligence platform allows organizations to store, enrich, analyze & visualize their data to make spatially-aware decisions.
80% of data collected by businesses has a location component, but only 10% is used to drive decision-making. Organizations able to tap into spatially-driven analytics have a unique opportunity to gain an edge and deliver on business goals.
Learn how your industry peers are using spatial data and analysis.
Discover use casesData Scientists, Analysts, and Developers create competitive advantage, optimize business processes, and predict future outcomes by using CARTO’s technology, data, and services.
“Our Data Science & Engineering teams use CARTO’s platform to power our in-house solution Gea. It has provided a fast-track to enhance the solution & bring value to our clients. The Python package has allowed us to integrate CARTO into our DataOps pipepines, allowing us to create, update & publish maps faster, saving our team valuable time, and giving a better service.”
Isaac Pernas,
Chief Information Officer at JLL
“By working with CARTO we’ve been able to build the world’s leading telco data monetization solution (Vodafone Analytics) for Tourism, Real Estate & Retail - turning mobile event data into highly valuable spatial insights in 5 countries.”
David Gonzalez,
Chief Data Officer at Vodafone Group
“Considering spatial data in our aggressive expansion plans has been a key part of our success. By designing our territories in CARTO, we’ve been able to improve customer satisfaction significantly - working closely with our grocery store partners.”
Neera Chatterjee,
Senior Product Manager at Instacart
“CARTO allows us to use hundreds of spatial variables in our analysis, including demographics, competitor data & credit card transaction data to very quickly gain a competitive information edge in our bidding processes, allowing us to push our assumptions further & faster.”
Tim Kiely,
Data Scientist at American Securities
“CARTO’s spatial analysis capabilities have allowed us to better articulate the actual events & trends happening in different companies to improve our fundamental investment research, using new datasets & methodologies to advise our clients.”
Rayne Gaisford,
Head of Data Strategy in Equity Research at Jefferies
Location Intelligence Wave Strong Performer (2018)
Cool Vendor (2017)
Location Intelligence Winter Leader (2020)
Whether it's more efficient delivery routes, strategic store placements or targeted geomarketing campaigns - CARTO makes it simple in 5 key steps:
Geocode and visualize your data straight out of Jupyter notebooks.
Save time and take the pain out of collecting spatial data.
Use your own libraries, functions and workflows.
Publish your results to CARTO and share them.
A complete development framework with visualization libraries, data APIs, geocoding, routing and isolines.
Prototype responsive apps, just upload your data and start developing.
Smoothly visualize millions of points.
Scale your apps to millions of requests with CARTO as a backend.
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<!DOCTYPE html>
<html>
<head>
<title>Taxi pickups | CARTO</title>
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<meta charset="UTF-8">
<script src="https://libs.cartocdn.com/carto-vl/v1.3.1/carto-vl.min.js"></script>
<script src="https://api.tiles.mapbox.com/mapbox-gl-js/v1.0.0/mapbox-gl.js"></script>
<link href="https://api.tiles.mapbox.com/mapbox-gl-js/v1.0.0/mapbox-gl.css" rel="stylesheet" />
<link href="https://carto.com/developers/carto-vl/v1.3.1/examples/maps/style.css" rel="stylesheet">
</head>
<body>
<div id="map"></div>
<aside class="toolbox">
<div class="box">
<header>
<h1>Taxi pickups</h1>
</header>
<section>
<p class="description open-sans">Multi-scale animation with color interpolation through time of day and sized by trip distance</p>
</section>
<footer class="js-footer"></footer>
</div>
</aside>
<div id="loader">
<div class="CDB-LoaderIcon CDB-LoaderIcon--big">
<svg class="CDB-LoaderIcon-spinner" viewBox="0 0 50 50">
<circle class="CDB-LoaderIcon-path" cx="25" cy="25" r="20" fill="none"></circle>
</svg>
</div>
</div>
<script>
const map = new mapboxgl.Map({
container: 'map',
style: carto.basemaps.darkmatter,
center: [-74.0032059, 40.7482066],
zoom: 12,
scrollZoom: false
});
const nav = new mapboxgl.NavigationControl({
showCompass: false
});
map.addControl(nav, 'top-left');
map.addControl(new mapboxgl.FullscreenControl(), 'top-left');
// Define user
carto.setDefaultAuth({
username: 'cartovl',
apiKey: 'default_public'
});
// Define layer
const source = new carto.source.Dataset('taxi_50k');
const viz = new carto.Viz(`
width: ($fare_amount/15000)*scaled(1)
filter: animation($tpep_pickup_datetime,10,fade(0.2,0.2))
color: rgba(255,255,255,0.2)
strokeColor: ramp(linear($tpep_pickup_datetime,time('2016-05-01T00:08:39Z'),time('2016-05-06T10:29:11Z')),[#CF1C90,#F8CA00,#9BBD4D,#07A5AB,#B100EB])
strokeWidth: ($trip_distance/30000)*scaled(1)
`);
const layer = new carto.Layer('layer', source, viz);
layer.addTo(map, 'watername_ocean');
layer.on('loaded', hideLoader);
function hideLoader() {
document.getElementById('loader').style.opacity = '0';
}
</script>
</body>
</html>
Mastercard built their Retail Location Insights app with CARTO, allowing them to provide spatial analysis capabilities to Retailers and Real Estate firms for Site Planning and Geomarketing.
Vodafone turn their mobile event data into geospatial insights for Retailers, Real Estate firms and cities with their Vodafone Analytics application.
The Atlas of Inequality app brings together human mobility data and POIs to explore behavioral patterns and investigate segregation across the United States.
GIS of the past
Built for traditional GIS workflows
Complex and confusing architecture, extras required for further geo capabilities
Complex consumption based pricing model
Need for specialist developers and GIS analyst
CARTO Today
Built for the modern web developer and Data Scientists
A user-friendly API platform with geo capabilities and analysis available out of the box
Transparent pricing model without hidden fees and variable costs for credits
UX tailored to the needs of Developers, Data Scientists and Business Users