Retail
Spatially focused retail analytics is crucial in an era of omnichannel. If your brand is planning to survive & thrive through the retail apocalypse, Location Intelligence is the secret weapon.
Get inspired by our customers
Working with the CARTO platform has helped take our Location Intelligence strategy to the next level. The platform’s rich set of data analytics features and cloud-native approach helps us deliver outstanding insights that fuel our strategy, execution, and performance measurement.
When searching for a solution, a user-friendly interface was of utmost importance to us, so business users could easily interact with the platform - in the office and on the go while visiting sites. We chose CARTO due to the selection of data available (more than 10,000 datasets globally), the ability to have an off-the-shelf solution (vs building from zero) and the possibility to have support from a world-class team of data science and development experts.
Site Planning
90% of retail transactions still take place offline.
Whether it’s opening, closing, repurposing or relocating - using Spatial Data Science to create a profitable offline footprint is more important than ever in the era of omnichannel.
Predict revenue, identify twin areas, & use new data streams to monitor performance, plan expansion & consolidate efforts effectively.
Geomarketing
Whether you’re running an OOH campaign, digital advertising campaign or evolving merchandising decisions - understanding where your existing & potential new customers are is fast becoming a differentiator for today’s modern retail marketer.
New data streams such consumer insights or human mobility allow you to hypertarget your campaigns at a deep granularity.
Supply Chain Optimization
With ecommerce growing at 15% per year globally & on-demand delivery services becoming commonplace in urban areas - consumer expectations have changed drastically.
The “Prime-ification” effect means that Retailers have to up their game to optimize how their stores, distribution centers, & logistics partners work together to meet the demands of today’s unrelenting consumer.
Spatial techniques & data can enable your team to define efficient territories & routing optimization engines that bring value to your operations.
