Retail
Spatially focused retail analytics is crucial in an era of omnichannel. If your brand is planning to survive & thrive through the retail apocalypse, Location Intelligence is the secret weapon.
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"Working with the CARTO platform has helped take our Location Intelligence strategy to the next level. The platform’s rich set of data analytics features and cloud-native approach helps us deliver outstanding insights that fuel our strategy, execution, and performance measurement."
When searching for a solution, a user-friendly interface was of utmost importance to us, so business users could easily interact with the platform - in the office and on the go while visiting sites. We chose CARTO due to the selection of data available (more than 10,000 datasets globally), the ability to have an off-the-shelf solution (vs building from zero) and the possibility to have support from a world-class team of data science and development experts.
Site Selection
90% of retail transactions still take place offline.
Whether it’s opening, closing, repurposing or relocating - using Spatial Data Science to create a profitable offline footprint is more important than ever in the era of omnichannel.
Predict revenue, identify twin areas, & use new data streams to monitor performance, plan expansion & consolidate efforts effectively.
Geomarketing
Whether you’re running an OOH campaign, digital advertising campaign or evolving merchandising decisions - understanding where your existing & potential new customers are is fast becoming a differentiator for today’s modern retail marketer.
New data streams such consumer insights or human mobility allow you to hypertarget your campaigns at a deep granularity.
Supply Chain Optimization
With ecommerce growing at 15% per year globally & on-demand delivery services becoming commonplace in urban areas - consumer expectations have changed drastically.
The “Prime-ification” effect means that Retailers have to up their game to optimize how their stores, distribution centers, & logistics partners work together to meet the demands of today’s unrelenting consumer.
Spatial techniques & data can enable your team to define efficient territories & routing optimization engines that bring value to your operations.
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