CUSTOMER STORIES
Bringing Location Intelligence to Site Planning in Real Estate
"The GROW.London solution, created with CARTO, allowed our businesses to unlock the potential opportunities that a city like London offers. CARTO’s versatility and ease of use make it the perfect technology to engage a greater amount of people in a fraction of the time, our audience."
Nacho Moreno
GIS Analyst at JLL
"The GROW.London solution, created with CARTO, allowed our businesses to unlock the potential opportunities that a city like London offers. CARTO’s versatility and ease of use make it the perfect technology to engage a greater amount of people in a fraction of the time, our audience."
Nacho Moreno
,
GIS Analyst at JLL
The Client
JLL, a leader in professional Real Estate
As a Fortune 500 company, Jones Lang LaSalle, Inc. (JLL) operates nearly 300 corporate offices in 80 countries and manages a workforce exceeding 86,000. A leader in London’s property market for over 200 years, JLL provides Real Estate advice and services that help clients succeed in one of today’s most sought-after business districts.
The Challenge
“GROW.London”, a modern site planning tool
Rapid changes to London’s demographic, economic, and technological landscape created a new market for commercial real estate in the city. In response, JLL, along with London & Partners, realized the need for a modern site planning tool whose data-driven insights could attract international businesses to open, move, or expand operations within this emerging market. CARTO met these demands and with its technological platform delivered a Location Intelligence tool called, “GROW.London”.
Results
Reduced time to insights for site selection and increased new investment opportunities
Using CARTO’s technology, GROW.London is a Location Intelligence web application with insights on market competitiveness, housing price changes, and transportation accessibility based on 10 years of historical data. With its mix of charts, graphs, and interactive maps, GROW.London allowed JLL to accelerate the site planning process for clients and increase investment opportunities across the city.
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Why CARTO?
Using multiple location data streams in the site selection process
CARTO’s scalable and flexible technology equipped JLL with a solution suited to the diverse needs of its global clientele. Leveraging location data streams, interactive web and mobile mapping features, spatial data science solutions, and a suite of developer tools for building custom apps, Location Intelligence powers the site planning solutions needed to succeed in today’s evolving business landscape.
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