Site Selection
Whether it’s expansion, consolidation or performance monitoring - location data is critical to avoid million-dollar mistakes in brick & mortar site selection.
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Out-position your competition
Whether you’re a Retailer optimizing brick & mortar stores for omnichannel; a CRE firm selecting new shared workspaces; a healthcare company expanding dental clinics or a Private Equity firm trying to gauge market potential in the screening process, our platform is flexible enough to give you the insights you need.
Predict performance, don't just monitor it
- Go beyond simple BI maps of sales by store and use our sophisticated analytical models to predict where the next big opportunity is for your brick & mortar operations, considering recent consumer behavior.
- Bring together your existing internal data with external data streams to predict revenues at new or existing sites, using data such as foot traffic, credit card transactions & weather.
- Share insights on predicted store performance in an intuitive solution which non-technical teams find easy to use, whether it’s Real Estate, Operations, Strategy or Marketing.
18%
average increase in sales since using CARTO
4%
average increase in basket spend since using CARTO
Pinpoint the whitespace you couldn’t see before
- Your “instinct” can’t always tell you where the next big opportunity is, but our whitespace analysis can, avoiding cannibalization & ensuring omnichannel efficiencies.
- Visualize store catchment / trade areas to understand where your key segments of customers are in relation to your store network & competitor locations.
- Pinpoint key target locations for expansion, in existing territories or new ones (using our global Spatial Data Catalog to power your decisions).
Identify opportunities your competitors are missing
- With consumer behavior changing faster than ever, Retailers can no longer depend on out-of-date census data to drive decisions - particularly post-pandemic. CARTO’s repository of more than 9,000 datasets ensures you keep your finger on the pulse - whether it’s POIs, social media sentiment; traffic data or demographics.
- Visualize your assets in relation to competitors, ensuring you identify new trends & opportunities before others do.
- Avoid making expensive site selection mistakes, saving millions of $ in the process.
4x
more stakeholders accessing location-based insights
What our clients say
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"These solutions allow our Retail clients to be more proactive and less reactive in their brick and mortar site decisions. Rather than waiting for franchisees to submit locations, they can proactively find gaps in the market using the advanced whitespace analysis and very accurate revenue prediction models. This is a gamechanger for the modern retailer."
Arthur Hua,
Associate Partner at Bain & Company -
"When searching for a solution, a user-friendly interface was of utmost importance to us, so business users could easily interact with the platform - in the office and on the go while visiting sites. We chose CARTO due to the selection of data available (more than 10,000 datasets globally), the ability to have an off-the-shelf solution (vs building from zero) and the possibility to have support from a world-class team of data science and development experts."
Neil Drake,
Senior Manager, Parcel Service & Formal Development at Asda -
"Many firms are still using PDF reports and Powerpoint. Using CARTO, we are now moving beyond static information to provide digital solutions and a superior experience. By giving our consultants an unprecedented amount of information on locations, we can achieve our goals faster - using data to move away from traditional intuition-based decision-making."
Isaac Pernas,
Global Head of Application Engineering at Valuation Advisory, JLL
Data
Take the pain away from selecting, collecting, and analyzing location to understand site performance with our Data Observatory, a one-stop shop for all things geospatial data.
Augment your sales data and broaden your analysis with a wide range of curated datasets on standardized spatial aggregations, such as foot traffic & credit card transactions.
Related Content
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BLOG
Retail Revenue Prediction Models with Spatial Data Science
Read how our Spatial Data Science team approach Revenue Prediction algorithms using CARTO.
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REPORT
Calculating Catchment Areas with Human Mobility Data
A growing number of specialists are starting to calculate trade areas with human mobility data. We explore how.
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REPORT
A Playbook for Data-Driven Retail Site Selection
Using Advanced Analytics to Drive Brick and Mortar Retail Planning this Year & Beyond
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Schedule a 20 minute meeting with our experts to understand how you can use spatial analysis in your organization.