Financial Services

A wide range of players in Financial Services use spatial analysis to identify new market opportunities & differentiate themselves against a growing number of competitors.


Every policy is influenced by location - from underwriting to disaster response. Whether it’s catastrophe modeling, fraud detection or risk analysis, both Insurance & Reinsurance companies rely on spatial analysis to manage their portfolio before, during, and after events.

  • Axa
  • directLine
  • BlueCross
  • mapfre
  • swissRe
  • Willis Towers Watson grey
  • bnp


Digital players are putting extensive pressure on banks to up their game and consider more location-based factors in the consumer banking experience. Whether it’s optimizing ATM and branch locations, making more data-driven mortgage decisions, or targeting marketing campaigns for new financial products - the bank of tomorrow needs to consider the spatial context of their clients.

  • scotiabank
  • bbva
  • ing
  • bnp

Credit Card Providers

With the rapid growth of FinTech, contactless payments & consumer trends around “digital wallets”, credit card issuers & networks now gather extreme volumes of Big Data relating to customer transactions & patterns. Whether you need to improve internal spatial analysis of such datasets, or monetize them externally - location-based analysis is critical in your process.

  • mastercard
  • amex
  • ing
  • bbva

Investment & Funds

Private equity, ESG, pension & hedge funds (among others) are turning to Spatial Data Science to gain a competitive edge in the screening and portfolio management phases of the investment cycle. Whether it’s Real Estate, Retail, and or network / infrastructure investments - savvy investors see the opportunity in spatial data.

  • americanSecurities
  • jefferies
  • The Carlyle Group
  • gic

See for yourself

Discover how Data Scientists & Analysts in Financial Services use geospatial alternative data through CARTO for a range of use cases in private equity & investment banking to understand market trends & generate alpha.

What our clients say

  • “CARTO has allowed us to geo-enable our data, multiplying our reach. This extra reach allows us to work on things that affect people very directly, which is an essential part of our mission at SwissRe.”

    Georgios Technitis,
    Senior Data Scientist at SwissRe

  • CARTO’s spatial analysis capabilities have allowed us to better articulate the actual events & trends happening in different companies to improve our fundamental investment research, using new datasets & methodologies to advise our clients.

    Rayne Gaisford,
    Head of Data Strategy in Equity Research at Jefferies at Jefferies

Talk to us

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