Retail
Spatially focused retail analytics is crucial in an era of omnichannel. If your brand is planning to survive & thrive through the retail apocalypse, Location Intelligence is the secret weapon.
Site Selection
90% of retail transactions still take place offline. Whether it’s opening, closing, repurposing or relocating - using Spatial Data Science to create a profitable offline footprint is more important than ever in the era of omnichannel. Predict revenues, identify twin areas, & use new data streams to monitor performance & plan expansion / consolidation efforts effectively.
SEE FULL DEMO4x
more data used to drive decisions
17%
more staff using geo-insights
Geomarketing
Whether you’re running an OOH campaign, digital advertising campaign or evolving merchandising decisions - understanding where your existing & potential new customers are is fast becoming a differentiator for today’s modern retail marketer. New data streams such as credit card transactions insights (from Mastercard) or human mobility (from Vodafone or Unacast) allow you to hypertarget your campaigns at a deep granularity.
Discover moreSupply Chain Optimization
With ecommerce growing at 15% per year globally & on-demand delivery services becoming commonplace in urban areas - consumer expectations have changed drastically. The “Prime-ification” effect means that Retailers have to up their game to optimize how their stores, distribution centers, & logistics partners work together to meet the demands of today’s unrelenting consumer. Spatial techniques & data can enable your team to define efficient territories & routing optimization engines that bring value to your operations.
READ OUR SUPPLY CHAIN POST
6%
decrease in fleet fuel costs
108%
increase in push offer conversion
Indoor Mapping
Retailers may use geospatial to get macro-insights on their brick & mortar sites - but the most competitive ones are now looking indoors too. Location data generated from WiFi networks, beacons, GPS applications, and Apple Indoor Maps make it easier for Retailers to optimize layouts and maximize efficiency, answering pressing business questions relating to pricing, opening hours, & operations.
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Data
Take the pain away from selecting, collecting, and consuming spatial data with our Data Observatory, a one-stop shop for all things geospatial data.
Augment your own data and broaden your analysis with a wide range of curated datasets on standardized spatial aggregations.
What our clients say
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Considering spatial data in our aggressive expansion plans has been a key part of our success. By designing our territories in CARTO, we’ve been able to improve customer satisfaction significantly - working closely with our grocery store partners.
Neera Chatterjee,
Senior Product Manager at Instacart
Related Content
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BLOG
Build A Clicks-to-Bricks Strategy Using Spatial Data Science
Read how “Clicks to Bricks” retailers can use CARTO to guide the locations of their first brick & mortar stores.
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VIDEO
How Instacart Use CARTO's Platform to Drive Their Delivery Business Expansion
Hear Instacart’s story about using CARTO to plan their expansion across 5,500 cities across the US.
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REPORT
How Location Intelligence Improves Trade Area Coverage During Retail Mergers and Acquisition
Discover how you can work out trade area overlap for big box brands Kroger & Target using CARTO’s Location Intelligence platform.
