Industries
Retail
Take on the growing threat of ecommerce with location data and leverage demographic and socioeconomic data to redefine customer engagement.
Site Planning
90% of retail transactions still take place offline. Whether it’s opening, closing, repurposing or relocation - let Location Intelligence power your gravity modelling. Create a profitable offline footprint which makes sense for your customers - using data to find the perfect balance between ecommerce and brick and mortar.
SEE HOW DESCIFRA DOES IT
Indoor Mapping
Forget about expensive proprietary hardware and discover our rapid-deployment solution. Improve customer experience, boost operational efficiency and accelerate your revenues by answering those burning commercial and operational questions with actionable insights for your shopping mall.
SEE HOW THIS COULD WORK FOR YOUR DEPARTMENT STORE
Client Challenge
A range of our B2C customers want to understand how to target and measure the success of their online and offline marketing campaigns using location data.
CARTO’s Solution
CARTO Builder makes it simple for anyone in a B2C organization to create intuitive Geomarketing and Performance Management visualizations - generating actionable insights for marketers without GIS expertise.
Geomarketing
Analyze, understand and target your customers using demographic and socioeconomic spatial analytics. Make your campaigns more data-driven, accelerate your conversion rates through location and find new opportunities to boost revenues.
SEE HOW LEROY MERLIN DOES ITSupply Chain Network Design
Profits for your company can rocket if you achieve sufficient savings in your supply chain. Keeping costs down and reliability up by designing your network to minimize product handling with location data can trigger double-digit savings.
SEE HOW PUBLIX COULD MAKE SAVINGS OF $1.1M
Client Challenge
A leading US grocery store chain wanted to reduce their supply chain costs by optimizing their truck routing between their store and distribution centre footprint.
CARTO’s Solution
Using CARTO Builder, we were able to provide a 9.2% reduction in mileage by re-routing certain delivery routes to different distribution centres - driving down operational costs such as fuel, maintenance and wages significantly.
Client Challenge
Companies with large field sales or service operations often struggle to get maximum value from their CRM. The location data about prospects and existing clients is often ignored, making territory management a difficult task for sales leaders.
CARTO’s Solution
CARTO SalesQuest allows sales leaders to explore their CRM data and manage their territories more efficiently, moving away from traditional geographical boundaries to customized territories that align with their go-to-market strategy.
Territory Management
Optimize your field sales performance by designing and balancing your territories using your CRM data. Win bigger and better deals faster, boost sales rep productivity and reduce your field's operational costs through location.
LEARN MORE ABOUT SALESQUEST
REQUEST A LIVE DEMO
See the power of Location Intelligence for Retail for yourself
CARTO helps thousands of customers put location data at the heart of their analytics. In this demo you'll get a first-hand view of how easy it is to build and deploy powerful Location Apps.