Marketing & Advertising

Whether you’re planning & measuring the effectiveness of Out of Home or Mobile Advertising campaigns, using offline data to understand the “real-world” behaviour of consumers is a must.

  • posterscope
  • jcdecaux
  • A4media
  • waze
  • GSTV
  • vistarmedia
  • Havas Media logo

OOH Targeting

Decision-makers in Outdoor Media are under pressure to hold on tight to their market share against other advertising formats, proving and communicating the return-on-investment that brands will see from OOH. With plenty of hype about Digital Out-of-Home and going programmatic, the leading media owners, buyers and agencies realize that DOOH cannot thrive without a sophisticated data strategy. Traditional data collection methods need to be renewed, with new location data streams being used to hypertarget campaigns spatially.

Discover our data


more data used in campaign planning process

View map Close


increase in mobile campaign ROI

View map Close

Campaign Measurement

Are your media campaigns generating real results? Using offline data to understand how consumers behave in the “real-world” is the most effective tool to prove the ROI of your media dollars. Many brands and agencies make the mistake of thinking that digital metrics are enough to measure campaign effectiveness, when really they need to connect their online campaigns with the offline actions of their consumers - considering location data streams such as POIs, foot traffic and spending behaviour.

Find out more


Whether you are identifying pop-up store locations for the launch of a new product, or planning your mobile advertising strategy - building a “geomarketing” strategy is fundamental to make sound decisions with more spatial context on your target audiences. Boost your existing planning and martech solutions by connecting them with new location data streams to ensure that your strategy evolves according to target segment behaviour.

Discover use cases


more staff using geo-insights

View map Close
Close circle icon


Take the pain away from selecting, collecting, and consuming spatial data with our Data Observatory, a one-stop shop for all things geospatial data.

Augment your own data and broaden your analysis with a wide range of curated datasets on standardized spatial aggregations.

What our clients say

  • "CARTO allows us to quickly and easily access data in a simple UI via our RadarView solution, making planning a much more simple process with high-quality behaviour insights"

    Andrew Stevens,
    Chief Data Officer at Clear Channel International

  • As a multinational leader, we needed a scalable tool that could process lots of different data streams such as social media & road traffic data, at speed. CARTO’s platform & professional services team has been a key part of our success in bringing location analytics to our clients.

    Carlos Olmo Sánchez,
    Head of Data & Products at Posterscope

Talk to us

Request a Demo

Schedule a 20 minute meeting with our experts to understand how you can use spatial analysis in your organization.