Whether you’re an adtech player, agency, media planner or OOH estate owner, location intelligence plays an essential role in planning, managing & activating outdoor media campaigns. Optimize your geomarketing campaigns & understand the “real-world” behaviour of consumers with new data streams such as human mobility, social media & financial insights to hypertarget your campaigns spatially.
Analyzing & visualizing mobile advertising campaigns to understand how the location of impressions affects CTR, leads generated & CPA is becoming a key part of the modern marketer’s data strategy. By crossing online & offline consumer actions, your brand or agency can build geofencing strategies with visitation, demographic & socio economic data to ensure a higher campaign ROI.
Whether you’re a quick service restaurant (QSR), a retailer, a telco or an ecommerce business, using new geospatial data streams to micro-segment your customers & hypertarget your campaigns by location can have a huge impact on sales. Whether it’s financial, human mobility, geosocial or weather data - identifying your audiences on a map can shape your marketing strategies to be more efficient, pushing the right message, to the right audience, at the right time, in the right place.
Take the pain away from selecting, collecting, and analyzing location to understand site performance with our Data Observatory, a one-stop shop for all things geospatial data.
Augment your sales data and broaden your analysis with a wide range of curated datasets on standardized spatial aggregations, such as foot traffic & credit card transactions.