Carlos - securitas

“Growing our sales team in this way would have been impossible without “Compass”. This has become crucial to our success at Securitas Direct and we’re excited that CARTO gives us the flexibility to continue implementing new features that allow us to continue to boost sales.”

Carlos - securitas

Carlos J Lara Esteban,
Head of Innovation & Sales Tools

  • icon The Client

    Securitas Direct

    Securitas Direct is one the leading connected alarm providers in Europe, protecting more than 2 millions homes and businesses worldwide. Leading the Spanish market with more than 50% market share, they are a customer-centric company, with the average client using their services for 10 years. In Spain, they can count on a sales force of 1,000 reps to visit existing and potential customers to retain and acquire new business.

  • icon The Challenge

    Unleashing the power of Location Intelligence for increased sales territory performance

    For many years, the sales team had allocated leads and opportunities from their marketing department in a manual way without exploiting the context of location data. In order to boost their sales force, Securitas Direct needed a location-driven solution that would allow their team to be more efficient and productive, as well as working smoothly alongside their existing CRM technology.

  • icon Results

    A customized sales analytics & territory management solution

    Using CARTO’s Engine platform and key datasets related to sales, Securitas Direct has been able to scale up their sales force from 1,000 employees to just over 2,000 employees in 18 months. “Compass”, the solution developed, has made location data more accessible to a wider range of stakeholders within the organization and the integration of new datasets has allowed them to drive sales operations and boost new bookings.

    Securitas Direct Customer Story

  • icon Why CARTO?

    Using Location Data to optimize sales process by driving retention and acquiring new business

    CARTO’s flexibility and scalability has been a game-changer for their sales team by modeling demand and better assigning leads between territories. CARTO enabled them to become more data-driven and to capture the value of the location component of their CRM data to automated location-driven territory management.

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