Banks

Whether it’s optimizing ATM & branch locations, mortgage assessment, or marketing campaigns - the bank of tomorrow must consider the spatial context of their clients to survive against digital players.

  • scotiabank
  • bbva
  • ing
  • bnp

Branch Consolidation

US branch closures have accelerated rapidly, with 4% of the largest retail bank outlets closing in 2019. Getting the location of your remaining branches right is critical in order to serve your most valuable customers and drive your omnichannel strategy. Considering spatial factors to monitor site performance has become a key priority for Business Intelligence & Data Science teams in banking.

WATCH REVENUE PREDICTION WEBINAR
Branch Consolidation

4x

more data used to drive decisions

View map Close

17%

more staff using geo-insights

View map Close

Geomarketing

New FinTech players have redefined what a personalized customer experience looks like between a consumer and their bank. Leveraging location to spatially target marketing campaigns for products such as mortgages, new account propositions, and credit cards can lead to considerably higher acquisition and conversion.

READ ING DIRECT’S STORY
Geomarketing

ATM Optimization

Strategically positioning your ATMs in order to maximize transactions and revenue is fundamental to ensure profitability. The demographic and socioeconomic profile of different urban areas is changing faster than ever before, which makes the use of new location data streams fundamental to understand how to expand or consolidate your ATM footprint.

Read Spatial Data Science Report

3%

increase in usage across network

View map Close
Close circle icon

Request a demo

Want to know how it would work with your data?