Banks
Whether it’s optimizing ATM & branch locations, mortgage assessment, or marketing campaigns - the bank of tomorrow must consider the spatial context of their clients to survive against digital players.
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Branch Consolidation
9% of all branch locations in the US closed between 2017 and 2021. Getting the location of your remaining branches right is critical in order to serve your most valuable customers and drive your omnichannel strategy.
Considering spatial factors to monitor site performance has become a key priority for Business Intelligence & Data Science teams in banking.
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Geomarketing
New FinTech players have redefined what a personalized customer experience looks like between a consumer and their bank.
Leveraging location to spatially target marketing campaigns for products such as mortgages, new account propositions, and credit cards can lead to considerably higher acquisition and conversion.
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