Banks
Whether it’s optimizing ATM & branch locations, mortgage assessment, or marketing campaigns - the bank of tomorrow must consider the spatial context of their clients to survive against digital players.
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Branch Consolidation
US branch closures have accelerated rapidly, with 4% of the largest retail bank outlets closing in 2019. Getting the location of your remaining branches right is critical in order to serve your most valuable customers and drive your omnichannel strategy. Considering spatial factors to monitor site performance has become a key priority for Business Intelligence & Data Science teams in banking.
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Geomarketing
New FinTech players have redefined what a personalized customer experience looks like between a consumer and their bank. Leveraging location to spatially target marketing campaigns for products such as mortgages, new account propositions, and credit cards can lead to considerably higher acquisition and conversion.
READ ING DIRECT’S STORY
ATM Optimization
Strategically positioning your ATMs in order to maximize transactions and revenue is fundamental to ensure profitability. The demographic and socioeconomic profile of different urban areas is changing faster than ever before, which makes the use of new location data streams fundamental to understand how to expand or consolidate your ATM footprint.
Read Spatial Data Science Report
Related Content
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CASE STUDY
Commerce 360: Delivering Location Intelligence through BBVA's financial Big Data
Read BBVA’s story using CARTO to better understand customer segmentation.
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VIDEO
Enigma: Ice Cream Saves Lives by Angel Nguyen Swift - CARTO Locations 2018
Hear Enigma’s story about using spatial analysis with financial data to combat human trafficking.
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PRESENTATION
Why Your Bank Should Help You to Choose Your Neighbourhood, by Iván Fanego - Discovery 2019
See Iván Fanego present ING’s solution at our Discovery event.
