Banks
Whether it’s optimizing ATM & branch locations, mortgage assessment, or marketing campaigns - the bank of tomorrow must consider the spatial context of their clients to survive against digital players.
Branch Consolidation
9% of all branch locations in the US closed between 2017 and 2021. Getting the location of your remaining branches right is critical in order to serve your most valuable customers and drive your omnichannel strategy. Considering spatial factors to monitor site performance has become a key priority for Business Intelligence & Data Science teams in banking.
SEE MORE ON SITE SELECTION
4x
more data used to drive decisions
17%
more staff using geo-insights
Geomarketing
New FinTech players have redefined what a personalized customer experience looks like between a consumer and their bank. Leveraging location to spatially target marketing campaigns for products such as mortgages, new account propositions, and credit cards can lead to considerably higher acquisition and conversion.
READ ING'S STORY
ATM Optimization
Strategically positioning your ATMs in order to maximize transactions and revenue is fundamental to ensure profitability. The demographic and socioeconomic profile of different urban areas is changing faster than ever before, which makes the use of new location data streams fundamental to understand how to expand or consolidate your ATM footprint.
See Mastercard's story 3%
increase in usage across network
Related Content
-
CASE STUDY
Delivering Location Intelligence through BBVA's financial Big Data
Read BBVA’s story using CARTO to better understand customer segmentation.
-
VIDEO
Using Spatial Data Against Financial Crime
Hear Enigma’s story about using spatial analysis with financial data to combat human trafficking.
-
PRESENTATION
How ING use Spatial Data to Increase Marketing ROI
See Iván Fanego present ING’s solution to enable clients to identify optimal neighborhoods to purchase property.
Talk to us
Request a Demo
Schedule a 20 minute meeting with our experts to understand how you can use spatial analysis in your organization.