White Space Analysis
In the bidding process, where Private Equity firms have multiple competitor firms against them - using spatial data can provide an information edge to push assumptions further. Investors in the Consumer & Retail sector can use CARTO to carry out white space analysis, uncovering the potential opportunity a large chain of restaurants or stores may have through expansion.
Trade Area Analysis
In Retail & Real Estate M&A, trade areas are fundamental to understand where potential acquisition chains’ customers live in relation to existing or potential business sites. By comparing the number of customers by distance from a business site to the number of households in the study area - your analysts can rapidly gauge the opportunity that a potential investment may have, or that an existing portfolio company may be missing.
Logistics companies and consumer product manufacturers with chilled & frozen networks can also benefit from geospatial modeling, as distribution represents such a large share of their total opex. With any possible optimization significantly impacting EBITDA (the key metric in the Private Equity world) - many funds are encouraging their portfolio companies to seize the opportunity.
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