Revamping the Consumer Path to Purchase

Founded in 1923, French-based Leroy Merlin is a prominent global home improvement retailer with over 300 locations across 13 countries and 5 continents, and hundreds of millions of dollars in revenue.

Leroy Merlin wanted to ensure that the right product offerings were on the floor at all times, in order to do so they needed to track changes in selling patterns and quickly translate this data into key decisions. This was an arduous and time-consuming task, so they were looking for a solution that unified data sources and helped them to build a complete real-time visualization to share with all departments.

Leroy Merlin joined forces with Web Geo Services and enlisted CARTO to make a location application that allowed them to view the geographic representation of business indicators and other areas of interest with both internal and external data.

Thanks to the management of their location data via the CARTO platform Leroy Merlin can now make location-based decisions such as where to allocate resources and how to differentiate marketing efforts based on socio-demographic profiles.