Out Of Home Analytics
OOH companies & agencies are increasingly turning to location analytics to pinpoint audiences, using new types of geospatial data to lift ROI.
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Get OOH location insights faster
Whether you’re an estate owner or an agency, your customers expect a data-driven, low granularity approach to OOH analytics. Using location data can enable faster, more up-to-date insights on how audiences are changing, increasing campaign ROI considerably in the short-term.
Identify relevant audiences for campaigns
Whether you’re an adtech player, agency, media planner or OOH estate owner, location intelligence plays an essential role in planning, managing, & activating outdoor media campaigns. Understand the “real-world” behaviour of consumers with new data streams such as human mobility, social media, & financial insights to sell inventory to media buyers & brands more effectively, with better returns.
11
months saved vs building in-house
8x
more data used to identify audiences
Increase ROI for brands
Analyzing & visualizing mobile advertising campaigns to understand how the location of impressions affects CTR, leads generated & CPA is becoming a key part of the modern marketer’s data strategy. By combining online & offline consumer actions, your brand or agency can build geofencing strategies with visitation, demographic, & socio economic data to ensure a higher campaign ROI.
Micro-segment at a lower granularity
Whether you’re a quick service restaurant (QSR), a retailer, a telco or an ecommerce business, using new geospatial data streams to micro-segment your customers & hypertarget your campaigns by location can have a huge impact on effectiveness. Whether it’s financial, human mobility, geosocial, or weather data - identifying your audiences on a map can shape your marketing strategies to be more efficient, pushing the right message, to the right audience, at the right time, in the right place.
18%
increase in customer satisfaction
Data
Take the pain away from selecting, collecting, and analyzing location to understand site performance with our Data Observatory, a one-stop shop for all things geospatial data.
Augment your sales data and broaden your analysis with a wide range of curated datasets on standardized spatial aggregations, such as foot traffic & credit card transactions.
What our clients say
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"CARTO allows us to quickly and easily access data in a simple UI via our RadarView solution, making planning a much more simple process with high-quality behaviour insights"
Andy Stevens,
Commercial Innovation Director at Clear Channel International -
"We are a multinational company working in a great variety of countries, which requires a scalable tool capable of processing data in a fast way. CARTO’s platform was essential to achieve everything we needed."
Carlos Olmo Sánchez,
Head of Data & Products at Posterscope
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Schedule a 20 minute meeting with our experts to understand how you can use spatial analysis in your organization.