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  • Initiative

Get OOH location insights faster

Whether you’re an estate owner or an agency, your customers expect a data-driven, low granularity approach to OOH analytics. Using location data can enable faster, more up-to-date insights on how audiences are changing, increasing campaign ROI considerably in the short-term.

Map from OOH app

Identify relevant audiences for campaigns

Whether you’re an adtech player, agency, media planner or OOH estate owner, location intelligence plays an essential role in planning, managing, & activating outdoor media campaigns. Understand the “real-world” behaviour of consumers with new data streams such as human mobility, social media, & financial insights to sell inventory to media buyers & brands more effectively, with better returns.

Hear Posterscope’s story
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11

months saved vs building in-house

Identify relevant audiences for campaigns

8x

more data used to identify audiences

Increase ROI for brands
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Increase ROI for brands

Analyzing & visualizing mobile advertising campaigns to understand how the location of impressions affects CTR, leads generated & CPA is becoming a key part of the modern marketer’s data strategy. By combining online & offline consumer actions, your brand or agency can build geofencing strategies with visitation, demographic, & socio economic data to ensure a higher campaign ROI.

See Clear Channel’s story

Micro-segment at a lower granularity

Whether you’re a quick service restaurant (QSR), a retailer, a telco or an ecommerce business, using new geospatial data streams to micro-segment your customers & hypertarget your campaigns by location can have a huge impact on effectiveness. Whether it’s financial, human mobility, geosocial, or weather data - identifying your audiences on a map can shape your marketing strategies to be more efficient, pushing the right message, to the right audience, at the right time, in the right place.

Explore our data catalog
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18%

increase in customer satisfaction

Micro-segment at a lower granularity

Data

Take the pain away from selecting, collecting, and analyzing location to understand site performance with our Data Observatory, a one-stop shop for all things geospatial data.

Augment your sales data and broaden your analysis with a wide range of curated datasets on standardized spatial aggregations, such as foot traffic & credit card transactions.

What our clients say

  • "CARTO allows us to quickly and easily access data in a simple UI via our RadarView solution, making planning a much more simple process with high-quality behaviour insights"

    Andy Stevens,
    Commercial Innovation Director at Clear Channel International

  • "We are a multinational company working in a great variety of countries, which requires a scalable tool capable of processing data in a fast way. CARTO’s platform was essential to achieve everything we needed."

    Carlos Olmo Sánchez,
    Head of Data & Products at Posterscope

Talk to us

Request a Demo

Schedule a 20 minute meeting with our experts to understand how you can use spatial analysis in your organization.