Improve & optimize stadium experiences by ramping up your venue analytics, using indoor mapping to gain spatial insights. Use fan data generated from WiFi networks, beacons & GPS applications to optimize stadium layouts, improve the “in-the-moment” fan experience with smart routing and wayfinding, allowing your club to increase QSR & merchandising revenues.Discover Indoor Mapping
increase in push offer conversion
fan retention & acquisition
Getting a high granularity understanding of online and offline audiences and their locations is key in building a successful fan retention & acquisition strategy for sports organizations and teams. By using your organization’s data, Open Data and new data streams to understand the demographics, socioeconomics & behavior of your audiences - you can run more successful geomarketing strategies to increase ticket & merchandising revenues.Read AFL's Story
Mapping allows stakeholders to get an understanding of what it’s like on the ground. We want to accelerate growth, and seeing the strong and weak points for our sport in Australia helps. Having local information helps us to understand where we need to focus campaigns & allocate resources accordingly.
National Venues & Community Facilities Manager at AFL