Florence Broderick

Director of Strategic Solutions

Florence Broderick

Flo is Solutions Marketing Senior Manager at CARTO, focusing on positioning CARTO around specific use cases for a wide range of industries to empower organizations to use location intelligence on a daily basis and turn location data into business outcomes.

Prior to joining CARTO Flo was Global Head of Marketing and Communications for LUCA, Telefónica’s specialist Big Data unit, having been fast tracked into management after completing the Global Graduate Programme working in sales and marketing rotations in Connected Car, VOIP tech, and mobile data insights in the UK, Spain, Germany, and Latin America.

Flo is also an ambassador for One Young World, a network which brings together the world’s most talented young leaders and empowers them to create positive change in the world of business. She attended their summits in Ireland and Canada, speaking about her work on Big Data for Social Good projects.

Originally from the UK, Flo has been working in Spain for more than 4 years and is a passionate sportsperson, a hobby perhaps best exemplified by her founding of a corporate soccer team at her last company.

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