Bring in multiple measurements and analyze with your own data or between Data Observatory segments with a few clicks
Analyze datasets available only in CARTO including demographic clusters and community segmentation analyses
Drag and drop to enrich data in Builder or access data programmatically with SQL
From geomarketing to investment planning, CARTO Data Observatory delivers complete insight into where new opportunities exist.
Analyze demographic and commuting information with walking and driving distances to identify new client segments and marketing opportunities.
Quickly model current asset distribution and identify commercial opportunities for new stores or service and product distribution centers based on competitors, financial data, and homeownership rates.
Access demographic, economic, and both numeric and categorical measurements at places of interest.
Classifications are built up from leading population data and provide a comprehensive view of where your potential customers, voters, or supporters exist.
Instead of queries, you can use your own data to discover what measurements are available and get them incorporated faster.
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