Retailers, Real Estate firms, & a growing number of other verticals are looking for new data streams to enhance their analysis alongside POI data & foot traffic. Anonymized & aggregated credit card transaction insights provide a new revenue opportunity for credit card providers - enabling them to provide new digital products to their existing customer portfolio.See full Mastercard demo
leads generated for data products
more departments using spatial insights
When turning millions of daily transactions into insights that help you cross-sell & upsell more effectively, location is an important piece of the puzzle. Understanding the why behind the where of your customers’ spending habits at the highest granularity possible provides a unique opportunity for your marketing & retention departments.See Starbucks vs Dunkin’ Case Study
Taking the spatial context of consumer profiles into consideration is made much easier with credit card data & transaction insights. Using CARTO, you can more effectively segment your cardholders - profiling different types of users to identify new opportunities across your product portfolio.See how BBVA do it
increase in campaign ROI
Schedule a 20 minute meeting with our experts to understand how you can use spatial analysis in your organization.