Credit Card Providers
Credit card data from contactless payments & today’s digital wallet is growing exponentially. Turn your transactions into spatial insights to boost your market share with Location Intelligence.
Data Monetization
Retailers, Real Estate firms, & a growing number of other verticals are looking for new data streams to enhance their analysis alongside POI data & foot traffic. Anonymized & aggregated credit card transaction insights provide a new revenue opportunity for credit card providers - enabling them to provide new digital products to their existing customer portfolio.
See full Mastercard demo
3x
leads generated for data products
5x
more departments using spatial insights
Transaction Analysis
When turning millions of daily transactions into insights that help you cross-sell & upsell more effectively, location is an important piece of the puzzle. Understanding the why behind the where of your customers’ spending habits at the highest granularity possible provides a unique opportunity for your marketing & retention departments.
See Starbucks vs Dunkin’ Case Study
Consumer Profiling
Taking the spatial context of consumer profiles into consideration is made much easier with credit card data & transaction insights. Using CARTO, you can more effectively segment your cardholders - profiling different types of users to identify new opportunities across your product portfolio.
See how BBVA do it
17%
increase in campaign ROI
Related Content
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WEBINAR
Introducing Mastercard Retail Location Insights
See a detailed overview of Mastercard’s Retail Location Insights app built in CARTO.
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EBOOK
Becoming a Spatial Data Scientist Ebook
Download our Spatial Data Science ebook to discover how you can apply new techniques across your portfolio.
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WEBINAR
How Retail Analytics Help Monitor Big-Box Stores Performance
See how Retail big box clients across the US use credit card transaction insights.
