• mastercard
  • amex
  • ing
  • bbva

Data Monetization

Retailers, Real Estate firms, & a growing number of other verticals are looking for new data streams to enhance their analysis alongside POI data & foot traffic. Anonymized & aggregated credit card transaction insights provide a new revenue opportunity for credit card providers - enabling them to provide new digital products to their existing customer portfolio.

See full Mastercard demo
Data Monetization
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Transaction Analysis

When turning millions of daily transactions into insights that help you cross-sell & upsell more effectively, location is an important piece of the puzzle. Understanding the why behind the where of your customers’ spending habits at the highest granularity possible provides a unique opportunity for your marketing & retention departments.

See Starbucks vs Dunkin’ Case Study
Transaction Analysis

Consumer Profiling

Taking the spatial context of consumer profiles into consideration is made much easier with credit card data & transaction insights. Using CARTO, you can more effectively segment your cardholders - profiling different types of users to identify new opportunities across your product portfolio.

See how BBVA do it
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Want to know how it would work with your data?