Demographic Data
Using outdated census data doesn’t cut it. Investing in high-quality demographic data is a must for data-driven organizations who need to respond & make decisions in real-time. Whether you’re expanding your footprint to new markets or running highly targeted geomarketing campaigns, feeding your analysis with accurate demographics is critical for success.
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How to use this data in CARTO?
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Discover datasets to enrich your analysis, by category, country or provider.
Bring new datasets into your analysis using our Data Observatory, augmenting the data you're already using in CARTO.
EXAMPLE USING DEMOGRAPHIC DATA BY CITY
Retail Big Box Stores
Retail Big Box Stores in the US use CARTO’s platform to bring together their internal data on sales and performance with external credit card insights. This allows them to identify potential targets for expansion or consolidation, seeing how economic trends will affect their brick and mortar revenues.
EXAMPLE USING DEMOGRAPHIC DATA BY CITY
OOH advertising companies
OOH (Out of Home) advertising companies rely on CARTO to bring together multiple spatial data sets (including demographics, geosocial data and traffic insights) to identify where their clients should place billboards - enabling them to reach relevant audiences and ensure a greater campaign ROI.
EXAMPLE USING DEMOGRAPHIC DATA BY CITY
CPG Firms
CPG firms identify gaps in their POS network by using CARTO’s demographic data to identify where target segments may live and work, allowing them to reduce the risk of a poor POS coverage. By looking at age, gender, rental price data and transport accessibility, CPG firms can identify ideal targets for their sales teams based on the target audience of the product category.
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DISCOVER OTHER SPATIAL DATA CATEGORIES
Property statistics, prices, and history to drive decisions and investment.
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The most recent census data including: age, income, household types, and more.
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Consumer Spending, Purchasing Power and Wealth indicators.
Data from routing apps and GPS to analyze traffic patterns and commuters.
Mobile device and GPS data provide insight into human movement patterns.
Location data for business establishments, restaurants, schools, attractions, …
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Climate and weather data, including exposure to weather-based hazards.
Browsing habits, app usage, feelings and experiences shared over social media platforms, ...
Digital boundaries for data aggregation and display on a map.
