Demographic Data

Using outdated census data doesn’t cut it. Investing in high-quality demographic data is a must for data-driven organizations who need to respond & make decisions in real-time. Whether you’re expanding your footprint to new markets or running highly targeted geomarketing campaigns, feeding your analysis with accurate demographics is critical for success.

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Demographic Datasets

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How to use this data in CARTO?

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    Explore the data available for your analysis

    Discover which datasets may be relevant to enrich your analysis, by category, country or provider.
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    Start using data via our Data Observatory

    Bring new datasets into your analysis using our Data Observatory technology in Builder® or directly in your notebooks.
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Example using demographic data by city

Retail Big Box Stores

Retail Big Box Stores in the US use CARTO’s platform to bring together their internal data on sales and performance with external credit card insights from Mastercard. This allows them to identify potential targets for expansion or consolidation, seeing how economic trends will affect their brick and mortar revenues.

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Example using demographic data by city

OOH advertising companies

OOH (Out of Home) advertising companies rely on CARTO to bring together multiple spatial data sets (including demographics, geosocial data and traffic insights) to identify where their clients should place billboards - enabling them to reach relevant audiences and ensure a greater campaign ROI.

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Example using demographic data by city

CPG Firms

CPG firms select pop up sites by using CARTO’s demographic data to identify where target segments may live and work, allowing them to reduce the risk of a poor site decision. By looking at age, gender, rental price data and transport accessibility, CPG firms can identify ideal locations based on the target audience of the product potentially being sold at the pop up site.

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