Demographic Data

Using outdated census data doesn’t cut it. Investing in high-quality demographic data is a must for data-driven organizations who need to respond & make decisions in real-time. Whether you’re expanding your footprint to new markets or running highly targeted geomarketing campaigns, feeding your analysis with accurate demographics is critical for success.

How to use this data in CARTO?

An icon for account creation.
Create your own CARTO account

Get started in a matter of minutes with a free trial account. Simply sign up here.

An icon representing a database.
Explore the data available for your analysis

Discover datasets to enrich your analysis, by category, country or provider.

An icon for data observatory usage.
Start using data via our Data Observatory

Bring new datasets into your analysis using our Data Observatory, augmenting the data you're already using in CARTO.

Enlarge image

EXAMPLE USING DEMOGRAPHIC DATA BY CITY

Retail Big Box Stores

Retail Big Box Stores in the US use CARTO’s platform to bring together their internal data on sales and performance with external credit card insights. This allows them to identify potential targets for expansion or consolidation, seeing how economic trends will affect their brick and mortar revenues.

Enlarge image

EXAMPLE USING DEMOGRAPHIC DATA BY CITY

OOH advertising companies

OOH (Out of Home) advertising companies rely on CARTO to bring together multiple spatial data sets (including demographics, geosocial data and traffic insights) to identify where their clients should place billboards - enabling them to reach relevant audiences and ensure a greater campaign ROI.

Enlarge image

EXAMPLE USING DEMOGRAPHIC DATA BY CITY

CPG Firms

CPG firms identify gaps in their POS network by using CARTO’s demographic data to identify where target segments may live and work, allowing them to reduce the risk of a poor POS coverage. By looking at age, gender, rental price data and transport accessibility, CPG firms can identify ideal targets for their sales teams based on the target audience of the product category.

Previous slide
01 /
03
02
Next slide

Ready to enrich your data with the latest & greatest spatial data?

EU flag.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 960401.