Demographic Data
Using outdated census data doesn’t cut it. Investing in high-quality demographic data is a must for data-driven organizations who need to respond & make decisions in real-time. Whether you’re expanding your footprint to new markets or running highly targeted geomarketing campaigns, feeding your analysis with accurate demographics is critical for success.

Demographic Datasets
Canada · Demographics
Michael Bauer International
Sociodemographics - Canada (Census Divisions)
Licence
Premium dataPlacetype
Census RegionTemporal aggr.
YearlyAustralia · Demographics
Experian
Consumer Spending - Australia (Grid 250m)
Licence
Premium dataPlacetype
GridTemporal aggr.
YearlyUnited States of America · Demographics
Applied Geographic Solutions
Consumer Profiles - United States of America (Census Block Group)
Licence
Premium dataPlacetype
Census RegionTemporal aggr.
YearlyUnited Kingdom · Demographics
Doorda
Sociodemographics - United Kingdom (Output Area)
Licence
Premium dataPlacetype
Census RegionTemporal aggr.
YearlyJapan · Demographics
Experian
Sociodemographics - Japan (Grid 250m)
Licence
Premium dataPlacetype
GridTemporal aggr.
YearlySpain · Demographics
Unica360
Sociodemographics - Spain (Postal code)
Licence
Premium dataPlacetype
Postal CodeTemporal aggr.
Yearly
How to use this data in CARTO?
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Example using demographic data by city
Retail Big Box Stores
Retail Big Box Stores in the US use CARTO’s platform to bring together their internal data on sales and performance with external credit card insights from Mastercard. This allows them to identify potential targets for expansion or consolidation, seeing how economic trends will affect their brick and mortar revenues.
Category
Data Set


Example using demographic data by city
OOH advertising companies
OOH (Out of Home) advertising companies rely on CARTO to bring together multiple spatial data sets (including demographics, geosocial data and traffic insights) to identify where their clients should place billboards - enabling them to reach relevant audiences and ensure a greater campaign ROI.
Category
Data Set


Example using demographic data by city
CPG Firms
CPG firms select pop up sites by using CARTO’s demographic data to identify where target segments may live and work, allowing them to reduce the risk of a poor site decision. By looking at age, gender, rental price data and transport accessibility, CPG firms can identify ideal locations based on the target audience of the product potentially being sold at the pop up site.
Category
Data Set
Discover other Spatial Data Categories
Real Estate
Property statistics, prices, and history to drive decisions and investment.Demographics
The most recent census data including: age, income, household types, and more.Financial
Merchant and ATM transaction data from leading banks and credit card companies.Road Traffic
Data from routing apps and GPS to analyze traffic patterns and commuters.Human Mobility
Mobile device and GPS data provide insight into human movement patterns.POI
Location data for business establisments, restaurants, schools, attractions…Environmental
Climate and weather data, including exposure to weather-based hazards.Behavioral
Browsing habits, app usage, feelings and experiences shared over social media platforms…Boundary
Digital boundaries for data aggregation and display on a map.COVID-19
Data especially curated to analyse the impact of the COVID-19 pandemic.